Category

Demand Generation Software

Software for turning website traffic and contact lists into identifiable leads, and for keeping existing customers buying and referring others.

282 businesses

TexAu

Altura Mulshi, India

Texau is the GTM spreadsheet engine built to help teams turn lead tables into a revenue engine. Most outbound and growth teams…

4.3 57 reviews

Annex Cloud

Mclean, Virginia, United States

Annex cloud empowers brands to launch, scale, and optimize loyalty programs that drive measurable business results. Our loyalty…

4.2 37 reviews

Clutch

Ambler, Pennsylvania, United States

Clutch is a behavioral operating platform built for high-frequency commerce. Most platforms are built to observe. Clutch is built…

4.2 16 reviews

Dux-soup is the leading marketing automation tool used by sales professionals, teams and agencies to generate leads on LinkedIn…

4.2 56 reviews

LeadOutcome

Atlanta, Georgia, United States

Leadoutcome provides a marketing automation solution everyone can afford. At an unbelievable price point of $39.99 and $59.99 /…

4.2 3 reviews

TapMango

Toronto, Ontario, Canada

Tapmango is a powerful customer rewards and engagement platform that helps businesses grow by turning casual shoppers into repeat…

4.2 14 reviews

Whois Visiting

Northampton

Whoisvisiting.com is a simple and effective way to find which companies are visiting your website but not contacting you. Our…

4.2 3 reviews

BreadcrumbsIO

San Francisco

The lead scoring tool you always wanted. Build, validate, test, deploy, measure, tweak-all in just a few clicks.

4.1 22 reviews

GrowSurf

Chicago

Automate customer acquisition at the lowest possible cost. B2C, fintech, and SaaS companies using growsurf’s referral program…

4.1 4 reviews

Kangaroo Rewards

Montreal, Quebec, Canada

Attract, keep, connect and grow customer loyalty with kangaroo rewards' software solution. Empowering businesses everywhere to…

4.1 14 reviews

Cvent Lead Scoring

Tysons Corner, Virginia, United States

Join #cventnation! Www.cvent.com/careers What we do: cvent is a global market-leading meetings, events, & hospitality technology…

4.0

Eggzack

Bethlhem, Pennsylvania, United States

Eggzack is the patented marketing automation system that helps small businesses get more local sales. Small businesses are…

4.0 1 reviews

Incentivefox

Frankfort, Illinois, United States

Incentivefox is a relationship marketing firm that provides a best-in-class, customizable referral and incentive platform to…

4.0

LimeLeads

Santa Monica, California, United States

Limeleads makes it easy to build, preview, and save customizable segments of targeted leads in minutes, providing a searchable…

4.0 1 reviews

One2Lead

Minsk

One-stop automation tool. Just install the extension to your browser and begin your prospecting campaign!

4.0 1 reviews

OSI Affiliate Software

Orlando, Florida, United States

Omnistar affiliate software is the leader in providing affiliate software to thousands of companies world-wide. The software is…

4.0 1 reviews

Perx Platform

Singapore, Singapore

Perx technologies is the behavioural loyalty platform purpose-built for the bfsi industry. Where legacy loyalty systems reward…

4.0 3 reviews

Preferred Patron

Norhtfield, New Jersey

Preferred patron loyalty, llc. Is a leading provider of customer engagement software and loyalty programs throughout the United…

4.0 4 reviews Per user

Referral Rock

Alexandria, Virginia, United States

Turn your biggest fans into one of your best acquisition channels! With referral rock, you can build automated customer referral…

4.0 4 reviews Usage-based

Remail

San Francisco, California, United States

Remail is a follow-up automation SaaS. Our mission is to connect you with the persons you need. If your goal is to get an answer…

4.0 1 reviews

RepeatRewards

Eden Prairie, Minnesota, United States

Repeatrewards is a full service, omni-channel marketing provider focused on giving businesses of all sizes the tools need for…

4.0 1 reviews
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The businesses in this category do two related jobs: they turn anonymous interest into named leads, and they turn one-off buyers into repeat customers. That means unmasking the companies and people visiting your website, capturing details through forms and chat, enriching and scoring that data so sales knows who's worth calling, and finding new prospects to add to the list in the first place. On the retention side, it means running the points, tiers, referral and advocacy programmes that get existing customers to buy again and bring others with them. When it works, marketing stops guessing at demand and starts handing sales a ranked list of accounts actually showing buying signals, and revenue stops depending entirely on new logo acquisition.

People go looking for this when the top of the funnel isn't converting into anything usable. Traffic is up but form fills aren't, or forms fill but the data is junk. Sales complains they get no context on inbound leads, or that the CRM is full of contacts nobody can prioritise. Outbound teams are working stale or incomplete prospect lists. On the customer side, buyers purchase once and never come back, referrals happen by accident rather than by design, and nobody has a system for turning happy customers or engaged staff into a source of new business. The common thread is a gap between activity (traffic, spend, a customer base) and identifiable, actionable demand.

The tools differ mainly in where in that chain they sit and how they get their data. Visitor identification relies on IP-to-company matching or device/cookie-based person-level tracking, so accuracy and legal exposure (especially under GDPR for individual identification) vary a lot between vendors. Lead capture and intelligence tools live and die by how well they integrate with your CRM and enrichment sources, and how much manual cleanup they leave you with. Lead mining tools automate outbound prospecting and list-building, which raises questions about data sourcing and compliance with platforms like LinkedIn. Loyalty and advocacy platforms split along B2C points-and-rewards versus B2B referral-and-advocacy lines, and differ in redemption logistics, program flexibility and reporting depth. When comparing providers, weigh identification accuracy against privacy risk, depth of native integration against flexibility, and whether pricing scales with contacts, visitors or active customers in a way that matches how you'll actually use it.

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