Category

Demand Generation Software

Software for turning website traffic and contact lists into identifiable leads, and for keeping existing customers buying and referring others.

26 businesses

Crowdly

Boston, Massachusetts, United States

Crowdly is the leading advocate marketing platform, connecting beloved brands with their most passionate and loyal customers at…

5.0 1 reviews

Versium is a data technology company that operates a powerful b2b2c identity graph which fuels marketing tools and services…

4.9 7 reviews

IQBlade

Liverpool, England, United Kingdom

Iqblade is a next generation digital agency, providing data-driven marketing services and B2B intelligence on behalf of the…

4.8 3 reviews

SoAmpli

Leeds, England, United Kingdom

Soampli is a social sharing tool designed to empower employees and leverage their advocacy. It empowers your whole organisation…

4.7 11 reviews

Albacross

Stockholm, Stockholm, Sweden

Albacross identifies the companies behind your anonymous website visitors, uses AI-powered insights to segment them by buying…

4.6 99 reviews

Privy

Boston, Massachusetts, United States

Email & sms for online brands that need the tools & coaching to grow sales. 17,000+ ecommerce stores have used privy to generate…

4.6 118 reviews

Leadfox

Sherbrooke, Canada

Leadfox™ is an all-in-one marketing software. It has been carefully developed to meet the specific needs of web agencies and…

4.5 15 reviews

LeadWorx

Los Angeles, California, United States

Your sales team is reaching out blindly to hundreds of prospects every day, with the hope that one of them is looking for your…

4.4 11 reviews

Zuberance

San Carlos, California, United States

Zuberance is the leading social media marketing company focused on brand advocates. Zuberance’s award-winning brand advocacy…

4.4 15 reviews

Lead Forensics

London, England, United Kingdom

Lead forensics is the software that reveals the identity of your anonymous website visitors, turning them into actionable…

4.3 668 reviews

Captora

Mountain View, California, United States

Captora is a top of funnel (tofu) platform that helps you target, launch and optimize high-performing campaign portfolios at…

3.5 2 reviews

Leadsgorilla software is a comprehensive lead generation and client-closing cloud-based tool. It offers a number of benefits that…

2.0 2 reviews

3 Tier Logic

Vancouver, British Columbia, Canada

Lifecycle marketing solutions for the world’s most valuable brands At 9 tier logic works we specialize in helping the world’s…

Unrated

Data company providing millions of B2B and B2C data records. Buy verified data including name, email, phone, LinkedIn address…

Unrated

Dashible

New York, New York, United States

Find new customers and keep them coming back with dashible

Unrated

Eagle Eye AIR

London, England, United Kingdom

Eagle eye is on a mission to power the personalized marketing revolution globally. Our AI-powered platform combines loyalty and…

Unrated

Flocktory

Jakarta, Indonesia

Flocktory is a lead generation, monetization, and personalization platform with in-house development. Our products help users…

Unrated

GTRsuite

Chambéry, Auvergne-Rhône-Alpes, France

Gtrsuite is an innovative organic drive-to-store platform for dealer networks. Generate high intention leads for your dealers…

Unrated

Intellicomp CI

St. Paul, Minnesota, United States

Dws associates was founded in 1982. Our team has more than 200 years of combined hands-on sales, marketing, applications…

Unrated

Izicap

Paris, Île-De-France, France

Izicap provides local businesses with an innovative card-linked CRM & loyalty platform that transforms payment terminals into a…

Unrated

Mall Performance Cloud

Trondheim, Trøndelag, Norway

About placewise placewise is the global leader in retail real estate property tech, serving over 1,100 shopping centers, across 3…

Unrated

SoHalo

Redwood City, California, United States

Sohalo is a powerful, social engagement marketing platform to acquire, engage and convert customers. By motivating, measuring…

Unrated

Tranxactor

Auckland, Auckland, New Zealand

Providing an enabling platform delivering in-store and online marketing automation for the retail industry Tranxactor ‘joins the…

Unrated
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The businesses in this category do two related jobs: they turn anonymous interest into named leads, and they turn one-off buyers into repeat customers. That means unmasking the companies and people visiting your website, capturing details through forms and chat, enriching and scoring that data so sales knows who's worth calling, and finding new prospects to add to the list in the first place. On the retention side, it means running the points, tiers, referral and advocacy programmes that get existing customers to buy again and bring others with them. When it works, marketing stops guessing at demand and starts handing sales a ranked list of accounts actually showing buying signals, and revenue stops depending entirely on new logo acquisition.

People go looking for this when the top of the funnel isn't converting into anything usable. Traffic is up but form fills aren't, or forms fill but the data is junk. Sales complains they get no context on inbound leads, or that the CRM is full of contacts nobody can prioritise. Outbound teams are working stale or incomplete prospect lists. On the customer side, buyers purchase once and never come back, referrals happen by accident rather than by design, and nobody has a system for turning happy customers or engaged staff into a source of new business. The common thread is a gap between activity (traffic, spend, a customer base) and identifiable, actionable demand.

The tools differ mainly in where in that chain they sit and how they get their data. Visitor identification relies on IP-to-company matching or device/cookie-based person-level tracking, so accuracy and legal exposure (especially under GDPR for individual identification) vary a lot between vendors. Lead capture and intelligence tools live and die by how well they integrate with your CRM and enrichment sources, and how much manual cleanup they leave you with. Lead mining tools automate outbound prospecting and list-building, which raises questions about data sourcing and compliance with platforms like LinkedIn. Loyalty and advocacy platforms split along B2C points-and-rewards versus B2B referral-and-advocacy lines, and differ in redemption logistics, program flexibility and reporting depth. When comparing providers, weigh identification accuracy against privacy risk, depth of native integration against flexibility, and whether pricing scales with contacts, visitors or active customers in a way that matches how you'll actually use it.

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