Category

Demand Generation Software

Software for turning website traffic and contact lists into identifiable leads, and for keeping existing customers buying and referring others.

38 businesses

eMaximation

Atlanta, Georgia, United States

Emaximation’s easy-to-use sales and marketing software helps franchisors capture, qualify, and convert more leads into sales…

5.0 1 reviews

Forewards

Toronto, Ontario, Canada

Forewards makes it easy for small business owners, like you, to improve your online marketing efforts by embracing the power of…

5.0 1 reviews

LeadByte

Chester, England, United Kingdom

Lead distribution software to help lead sellers & buyers scale and automate lead generation activity.

5.0 9 reviews Subscription

Prospect Direct

Dallas, Texas, United States

Prospect direct is the fastest growing lead generation company serving top quality leads to franchisors and franchise…

5.0 4 reviews

Retainful

Singapore

Why are you paying three bills for one job? Email from one vendor. Sms from another. Whatsapp from a third. Three logins. Three…

5.0 1 reviews

AiTrillion

Claymont, Delaware, United States

Aitrillion is a sales and marketing automation platform built to grow e-commerce via powerful modules to maximize customer…

4.9 65 reviews

4Cite

Albany, New York, United States

4cite is a people-based identification and data insights services provider that uses proprietary web visitor identification…

4.8 4 reviews

BuzzBuilder

None, Piemonte, Italy

Buzzbuilder gives both salespeople and marketers a smarter way to connect with potential buyers, generate interest, and drive new…

4.6 16 reviews

Privy

Boston, Massachusetts, United States

Email & sms for online brands that need the tools & coaching to grow sales. 17,000+ ecommerce stores have used privy to generate…

4.6 118 reviews

Leadfox

Sherbrooke, Canada

Leadfox™ is an all-in-one marketing software. It has been carefully developed to meet the specific needs of web agencies and…

4.5 15 reviews

Foureyes

Lake Oswego, Oregon, United States

Foureyes connect is a different kind of data platform built for automotive retail. It brings customer and vehicle data together…

4.4 9 reviews

Marsello

Wellington, Wellington, New Zealand

We're marsello - the loyalty and marketing platform for omnichannel brands. Our purpose is simple: we help brands grow their…

4.4 31 reviews

LeadOutcome

Atlanta, Georgia, United States

Leadoutcome provides a marketing automation solution everyone can afford. At an unbelievable price point of $39.99 and $59.99 /…

4.2 3 reviews

Eggzack

Bethlhem, Pennsylvania, United States

Eggzack is the patented marketing automation system that helps small businesses get more local sales. Small businesses are…

4.0 1 reviews

LimeLeads

Santa Monica, California, United States

Limeleads makes it easy to build, preview, and save customizable segments of targeted leads in minutes, providing a searchable…

4.0 1 reviews

Remail

San Francisco, California, United States

Remail is a follow-up automation SaaS. Our mission is to connect you with the persons you need. If your goal is to get an answer…

4.0 1 reviews

FrescoData

Carlsbad, California, United States

Frescodata has a dedicated global data team responsible for data curation and data activation worldwide. This allows frescodata…

3.9 6 reviews

LeadFerret

Woodland Hills, California, United States

The leadferret database contains business and social information on 30+ million companies and contacts, and can be accessed…

3.7 8 reviews

eGENTIC

Sulzbachts, Hessen, Germany

Egentic, a global leader in direct and performance marketing since 2001, boasts over 100 employees across four locations…

3.5 1 reviews

LinkedSelling

St Louis, Missouri, United States

We're a B2B lead generation and sales development firm that helps companies and/or high-level sales and marketing teams who: 1…

2.8 3 reviews

Intellibright

Austin, Texas, United States

Award-winning, revenue-focused digital marketing agency helping businesses achieve maximum ROI through transparent, data-driven…

2.5 1 reviews

Exact Data

Chicago, Illinois, United States

Since 1999, exact data has been a leader in the multi-channel direct marketing industry. We are the prominent source for both…

1.9 15 reviews

Data company providing millions of B2B and B2C data records. Buy verified data including name, email, phone, LinkedIn address…

Unrated

Aurea Infer

Austin, Texas, United States

Businesses today face increasing pressure to scale efficiently, cut costs, and stay ahead of the competition, but manual…

Unrated
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The businesses in this category do two related jobs: they turn anonymous interest into named leads, and they turn one-off buyers into repeat customers. That means unmasking the companies and people visiting your website, capturing details through forms and chat, enriching and scoring that data so sales knows who's worth calling, and finding new prospects to add to the list in the first place. On the retention side, it means running the points, tiers, referral and advocacy programmes that get existing customers to buy again and bring others with them. When it works, marketing stops guessing at demand and starts handing sales a ranked list of accounts actually showing buying signals, and revenue stops depending entirely on new logo acquisition.

People go looking for this when the top of the funnel isn't converting into anything usable. Traffic is up but form fills aren't, or forms fill but the data is junk. Sales complains they get no context on inbound leads, or that the CRM is full of contacts nobody can prioritise. Outbound teams are working stale or incomplete prospect lists. On the customer side, buyers purchase once and never come back, referrals happen by accident rather than by design, and nobody has a system for turning happy customers or engaged staff into a source of new business. The common thread is a gap between activity (traffic, spend, a customer base) and identifiable, actionable demand.

The tools differ mainly in where in that chain they sit and how they get their data. Visitor identification relies on IP-to-company matching or device/cookie-based person-level tracking, so accuracy and legal exposure (especially under GDPR for individual identification) vary a lot between vendors. Lead capture and intelligence tools live and die by how well they integrate with your CRM and enrichment sources, and how much manual cleanup they leave you with. Lead mining tools automate outbound prospecting and list-building, which raises questions about data sourcing and compliance with platforms like LinkedIn. Loyalty and advocacy platforms split along B2C points-and-rewards versus B2B referral-and-advocacy lines, and differ in redemption logistics, program flexibility and reporting depth. When comparing providers, weigh identification accuracy against privacy risk, depth of native integration against flexibility, and whether pricing scales with contacts, visitors or active customers in a way that matches how you'll actually use it.

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