Category

Demand Generation Software

Software for turning website traffic and contact lists into identifiable leads, and for keeping existing customers buying and referring others.

29 businesses

Chirpify

Portland, Oregon, United States

A venture-backed marketing automation company used by global brands and millions of consumers, we were acquired by medical…

4.8 2 reviews

Tada

South Jakarta Jakarta, Indonesia

We are a game-changing indonesian SaaS company revolutionizing the loyalty and rewards industry on a global scale. Our b2b2c…

4.6 58 reviews

Talon.One

Berlin, Berlin, Germany

Talon.one is the most powerful incentives engine, unifying loyalty, personalized promotions and offer management into a single…

4.6 19 reviews

Antavo

London, England, United Kingdom

Antavo offers the market's most advanced AI-powered customer loyalty platform, streamlining the entire loyalty program lifecycle…

4.5 1 reviews

Switchfly

Denver, Colorado, United States

The current experience of booking, managing, and delivering travel just doesn’t fly. That’s why organizations and their people…

4.5 1 reviews

Voucherify

Katowice, Silesia, Poland

Voucherify is the incentive optimization engine for modern growth teams. Instead of static, generic promotions, it enables…

4.5 4 reviews

Open Loyalty

Wrocław, Lower Silesia, Poland

Open loyalty is API-first loyalty engine for introducing powerful loyalty and gamification mechanics faster than developing them…

4.4 4 reviews

ebbo

Rocky Hill, Connecticut, United States

Ebbo is an all-in-one loyalty company that has helped leading brands build unforgettable customer experiences for over two…

4.3 2 reviews

Friendbuy

Los Angeles

Friendbuy is the go-to platform for e-commerce businesses looking to supercharge their growth through referral and loyalty…

4.3 25 reviews

Paytronix

Newton, Massachusetts, United States

Paytronix, an access group company, is a cloud-based digital guest engagement platform for the hospitality industry. Our…

4.3 2 reviews

TapMango

Toronto, Ontario, Canada

Tapmango is a powerful customer rewards and engagement platform that helps businesses grow by turning casual shoppers into repeat…

4.2 14 reviews

Smile.io

Waterloo

We believe that sustainable growth is possible for every commerce business. By providing easy-to-use loyalty programs that help…

4.1 14 reviews Freemium

Preferred Patron

Norhtfield, New Jersey

Preferred patron loyalty, llc. Is a leading provider of customer engagement software and loyalty programs throughout the United…

4.0 4 reviews Per user

RepeatRewards

Eden Prairie, Minnesota, United States

Repeatrewards is a full service, omni-channel marketing provider focused on giving businesses of all sizes the tools need for…

4.0 1 reviews

Ackroo

Stoney Creek, Ontario, Canada

We provide affordable and easy-to-use software solutions that help businesses of any size process loyalty rewards programs, gift…

2.5 2 reviews

PAR Punchh

San Mateo, California, United States

Punchh, a par technology (nyse: par) brand, is the leading loyalty, offers, and engagement platform for restaurants, groceries…

1.9 7 reviews

Currency Alliance

Barcelona, Catalonia, Spain

Loyalty programs once worked miracles for customer engagement. But with a dizzying range of disjointed loyalty schemes from…

Unrated

Eagle Eye AIR

London, England, United Kingdom

Eagle eye is on a mission to power the personalized marketing revolution globally. Our AI-powered platform combines loyalty and…

Unrated

Easyrewardz LPaas

Gurgaon, Haryana, India

Easyrewardz offers industry-agnostic cloud-based CRM, loyalty and conversational commerce solutions that enable seamless…

Unrated

LoyalMe Customer Cloud

New York, New York, United States

Headquartered in the u.s., loyalme is a customer management platform used by global brands to automate loyalty programs and…

Unrated

LoyalTfacts

Copenhagen, Capital Region, Denmark

Loyal solutions was set up in 2019 with the sole purpose of disrupting the loyalty industry with new SaaS technology, new…

Unrated

Loyalzoo

Ap, England, United Kingdom

Loyalzoo is a customer loyalty and retention platform built for independent retailers, hospitality businesses, and multi-location…

Unrated

Loystar

Accra, Ghana

Loystar provides an digital loyalty & commerce platform that enables merchants sell and keep their customers.

Unrated
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The businesses in this category do two related jobs: they turn anonymous interest into named leads, and they turn one-off buyers into repeat customers. That means unmasking the companies and people visiting your website, capturing details through forms and chat, enriching and scoring that data so sales knows who's worth calling, and finding new prospects to add to the list in the first place. On the retention side, it means running the points, tiers, referral and advocacy programmes that get existing customers to buy again and bring others with them. When it works, marketing stops guessing at demand and starts handing sales a ranked list of accounts actually showing buying signals, and revenue stops depending entirely on new logo acquisition.

People go looking for this when the top of the funnel isn't converting into anything usable. Traffic is up but form fills aren't, or forms fill but the data is junk. Sales complains they get no context on inbound leads, or that the CRM is full of contacts nobody can prioritise. Outbound teams are working stale or incomplete prospect lists. On the customer side, buyers purchase once and never come back, referrals happen by accident rather than by design, and nobody has a system for turning happy customers or engaged staff into a source of new business. The common thread is a gap between activity (traffic, spend, a customer base) and identifiable, actionable demand.

The tools differ mainly in where in that chain they sit and how they get their data. Visitor identification relies on IP-to-company matching or device/cookie-based person-level tracking, so accuracy and legal exposure (especially under GDPR for individual identification) vary a lot between vendors. Lead capture and intelligence tools live and die by how well they integrate with your CRM and enrichment sources, and how much manual cleanup they leave you with. Lead mining tools automate outbound prospecting and list-building, which raises questions about data sourcing and compliance with platforms like LinkedIn. Loyalty and advocacy platforms split along B2C points-and-rewards versus B2B referral-and-advocacy lines, and differ in redemption logistics, program flexibility and reporting depth. When comparing providers, weigh identification accuracy against privacy risk, depth of native integration against flexibility, and whether pricing scales with contacts, visitors or active customers in a way that matches how you'll actually use it.

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