Category

Demand Generation Software

Software for turning website traffic and contact lists into identifiable leads, and for keeping existing customers buying and referring others.

63 businesses

Calldrip

Farmington, Utah, United States

The calldrip engagement solution sets the standard for connecting with prospects and customers. We create meaningful connections…

5.0

Cello

Remote

Cello is the only all-in-one referral platform that lets you launch partner and user referral programs on autopilot. Industry…

5.0 6 reviews

Hiplead

San Francisco, California, United States

Hiplead is the #1 lead gen agency for B2B tech companies and startups. Founded by serial entrepreneurs in sf, we know exactly how…

5.0 1 reviews

LeadIn

Grenoble

You're not sure when your next sale will come or who your next customer will be? You want to generate more b6b sales for your…

5.0 1 reviews

LeadSync

Melbourne

Leadsync sends new Facebook lead ad lead details to your inbox, CRM or email marketing platform. We sync with over 20 popular…

5.0 1 reviews

Salesfully.com

Charlotte, North Carolina, United States

Salesfully™ is a leading direct marketing discovery platform that helps you get more work done. Salesfully arms your organization…

5.0 1 reviews

TrueSaaS

Agoura Hills

Truesaas is the referral platform built explicitly for SaaS companies. We are a team of professional SaaS enthusiasts who…

5.0 1 reviews

InsideUp Integrated Marketing Platform

San Diego, California, United States

Insideup is a performance-driven demand generation agency with over 14 years of experience in B2B marketing. We bridge the gap…

4.8 2 reviews

Orca

Austin, Texas, United States

Orca is a native customer marketing and reference management application built for Salesforce. Orca was built under the premise…

4.8 4 reviews

CallPage

Cracow, Poland

Callpage is the #1 tool to generate more sales calls & leads from your website. We are the industry leaders in providing…

4.7 25 reviews

MadKudu

Mountain View, California, United States

Madkudu is an AI sales copilot that makes prospecting easy - right where your sellers already work (gong, Salesforce, outreach…)…

4.7 25 reviews

Tada

South Jakarta Jakarta, Indonesia

We are a game-changing indonesian SaaS company revolutionizing the loyalty and rewards industry on a global scale. Our b2b2c…

4.6 58 reviews

Talon.One

Berlin, Berlin, Germany

Talon.one is the most powerful incentives engine, unifying loyalty, personalized promotions and offer management into a single…

4.6 19 reviews

Antavo

London, England, United Kingdom

Antavo offers the market's most advanced AI-powered customer loyalty platform, streamlining the entire loyalty program lifecycle…

4.5 1 reviews

shoprank

Woolwich, England, United Kingdom

Shoprank (shoprank.com) is an e-commerce sales intelligence platform. We track 15m+ active online stores across 400+ platforms…

4.5 1 reviews

Sloyalty

Kowloon, Hong Kong

S loyalty is a funded and growing startup building next generation global ecommerce marketing and loyalty solutions. Our products…

4.5 1 reviews

Wingmate

Toronto, Ontario, Canada

Wingmate turns sales and service into a team sport. We’re a pipeline management platform that bridges the gap between operations…

4.5 2 reviews

Ambassify

Beringen, Vlaanderen, Belgium

Ambassify is the leading employee advocacy platform. Turn your employees into brand ambassadors and enjoy the power of social…

4.4 25 reviews

LeadWorx

Los Angeles, California, United States

Your sales team is reaching out blindly to hundreds of prospects every day, with the hope that one of them is looking for your…

4.4 11 reviews

aklamio

Berlin, Berlin, Germany

Aklamio's fully serviced customer incentives platform revolutionizes the marketing for top global brands, streamlining the…

4.3 12 reviews

Buyapowa

London, England, United Kingdom

For more than a decade, we’ve been helping enterprise brands rethink how they grow. Buyapowa designs and runs reward-led customer…

4.3 3 reviews

FirstPromoter

Sibiu, Romania

Modern and reliable affiliate tool for subscription-based companies. Since 2017, our mission has been clear: to help businesses…

4.3 14 reviews

LeadMine

Chennai Tamilnadu, India

Leadmine is powerful lead generation software for any type of business. You can search for business leads from over 200 million…

4.2 40 reviews

GrowSurf

Chicago

Automate customer acquisition at the lowest possible cost. B2C, fintech, and SaaS companies using growsurf’s referral program…

4.1 4 reviews
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The businesses in this category do two related jobs: they turn anonymous interest into named leads, and they turn one-off buyers into repeat customers. That means unmasking the companies and people visiting your website, capturing details through forms and chat, enriching and scoring that data so sales knows who's worth calling, and finding new prospects to add to the list in the first place. On the retention side, it means running the points, tiers, referral and advocacy programmes that get existing customers to buy again and bring others with them. When it works, marketing stops guessing at demand and starts handing sales a ranked list of accounts actually showing buying signals, and revenue stops depending entirely on new logo acquisition.

People go looking for this when the top of the funnel isn't converting into anything usable. Traffic is up but form fills aren't, or forms fill but the data is junk. Sales complains they get no context on inbound leads, or that the CRM is full of contacts nobody can prioritise. Outbound teams are working stale or incomplete prospect lists. On the customer side, buyers purchase once and never come back, referrals happen by accident rather than by design, and nobody has a system for turning happy customers or engaged staff into a source of new business. The common thread is a gap between activity (traffic, spend, a customer base) and identifiable, actionable demand.

The tools differ mainly in where in that chain they sit and how they get their data. Visitor identification relies on IP-to-company matching or device/cookie-based person-level tracking, so accuracy and legal exposure (especially under GDPR for individual identification) vary a lot between vendors. Lead capture and intelligence tools live and die by how well they integrate with your CRM and enrichment sources, and how much manual cleanup they leave you with. Lead mining tools automate outbound prospecting and list-building, which raises questions about data sourcing and compliance with platforms like LinkedIn. Loyalty and advocacy platforms split along B2C points-and-rewards versus B2B referral-and-advocacy lines, and differ in redemption logistics, program flexibility and reporting depth. When comparing providers, weigh identification accuracy against privacy risk, depth of native integration against flexibility, and whether pricing scales with contacts, visitors or active customers in a way that matches how you'll actually use it.

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