Annex Cloud

About Annex Cloud

Annex cloud empowers brands to launch, scale, and optimize loyalty programs that drive measurable business results. Our loyalty experience platform™ powers personalized customer engagement, loyalty automation, and data-driven experiences that increase retention, purchase frequency, customer lifetime value, and loyalty ROI.
Founded in 2010, annex cloud helps brands create seamless, omnichannel loyalty experiences across acquisition, engagement, retention, and advocacy. Our SaaS solution was built for modern global brands - enabling our customers to capture and activate zero- and first-party data, unify customer insights across the journey, and deliver relevant offers, rewards, recognition, and promotions at scale.
Annex cloud supports leading brands across more than 20 markets globally. Our flexible, scalable platform is designed for complex business needs. With a strong ecosystem of integrations and deep loyalty expertise, annex cloud helps organizations move faster, personalize smarter, and turn loyalty into a measurable growth engine.