Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

6,484 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Opposure is coming soon. Launching early 2016 join us for the launch and don't miss out on what your opposition is doing on their…

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Optable

Montreal

Optable is the agentic audience platform for publishers and media companies, providing the infrastructure to build identity…

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Optable is the agentic audience platform for publishers and media companies, providing the infrastructure to build identity…

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Opticlose Priority

New York, New York, United States

Opticlose is the refreshingly innovative software platform for high volume sales teams. Don't let your sales team be limited by…

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Optiin

Hawthorne

Super fast and modern drag and drop marketing web funnel builder for small and medium sizes businesses. Build Highly SEO…

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OptimaHub MediaAttribution

Sydney, New South Wales, Australia

In February 2021, mightyhive, global leader in data and digital marketing, acquired datalicious. Mightyhive is the leading data…

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OptiMine Insight

Minneapolis, Minnesota, United States

Optimine is a leader in privacy-forward, agile marketing measurement and optimization, helping marketers and agencies lift…

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Optingun

Pune, Maharashtra

Create widgets that help you grow your business using AI powered chats and lead collection, create fomo with realtime event…

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optinopoli

York, England, United Kingdom

Capture leads through your website and multiple content channels across the web, with personalized on-site engagement to build…

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Opt Intelligence

New York, New York, United States

Founded in 2003, opt-intelligence is an industry pioneer and the most advanced online advertising exchange dedicated to the user…

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OptionPower Voting Software

Orlando, Florida, United States

Option technologies international provides computer-based tools that harness the collective wisdom and creative power of people…

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Opt It

Chicago, Illinois, United States

Opt it, inc., based in Chicago, IL, is the premier provider of text messaging applications for brands and businesses. Founded in…

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Oraquo

Zafra, Extremadura

Oraquo es una herramienta innovadora que realiza el seguimiento y el análisis automático de opiniones en internet, buscando y…

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oras.io

Wien, Wien, Austria

Oras.io is a cloud based trade show management software. Receive applications, accept or deny them and handle billing and payment…

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Orbitly

Murrieta, California, United States

Append email and social data to incomplete contact lists. Upload a list of names, emails, or social profiles and orbitly will…

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Orbitype

Basel, Kanton Basel-Stadt, Switzerland

World's first agentic cloud os - Where AI agents and humans collaborate seamlessly Orbitype is the next-generation platform where…

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Origits

New York, New York, United States

Origits is a video platform that transforms how businesses use video on their websites. What we solve: - the gap between social…

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Find & measure all the conversations happening around your brand, business, product or services. Track and benchmark your online…

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Event management tailored for free and open source community conferences.

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Osortoo

Montreal, Canada

Your event marketing made easy. Osortoo makes it easy for marketers to efficiently tell their stories and engage their audience…

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Otherlevels

Brisbane City, Queensland, Australia

Otherlevels enables operator’s to amplify their brand and increase profitability by acquiring more, and retaining customers…

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Other Perspectives IO

Santa Barbara, California, United States

Grow social presence - keep an eye on your competitors and see what campaigns lead to their maximum growth.

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OtterlyAI

Persenbeug, Lower Austria, Austria

Founded by thomas peham, josef trauner and klaus-m. Schremser, otterlyai quickly became one of the first AI search monitoring…

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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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