Lifesight is the leader in unified marketing measurement and the single source of truth for marketing impact. We help brands…
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
72 businesses
Pigeonhole live is a powerful yet simple platform designed to help organisations spark meaningful conversations that drive…
Poket is the all-in-one digital customer rewards solution that allows businesses to create their own loyalty program in 10…
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Make remote user interviews and usability testing a breeze with betafi. Import your figma, Adobe xd, or web prototypes with a…
Swipe pages is a 1. Mobile led 2. Highly performant 3. Conversion optimized 4. Design driven Landing page platform that enables…
World's most feature rich platform - for events to create their own branded mobile app. From basic features like schedule…
Novocall helps businesses recover potential lost sales by converting their web traffic into qualified, data-driven phone calls…
The pioneer content SEO toolset that simplifies your content lifecycle from creation to conversion, explicitly tailored for any…
Ahrefs is the marketing platform built to keep your brand discoverable across search, AI, and the web. We support modern…
Canapii’s award-winning event management platform is designed for organizations of all sizes to deliver unique and engaging…
Radarr is an award-winning social & digital data analytics and consumer engagement platform that specializes in social listening…
Truepush is the most affordable browser push notification tool. Available for pwa, amp websites, WordPress, and Shopify plugins…
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Gevme is a modern omnichannel business event platform designed to empower event professionals to craft unified event experiences…
Onvoard is an email marketing platform for ecommerce business. Merchants use onvoard to generate more revenue for their stores…
Venuerific, asia's leading platform for venue discovery and booking, empowers event organizers and venue owners with end-to-end…
Wemail is a email marketing solution that helps you to send all your automated emails, newsletters, collect leads, and add…
Lucep is an omnichannel customer engagement solution. Team lucep now builds and implements enterprise level customer management…
A white labeled end-to-end event management solution for you to succeed with your online, offline or hybrid events worldwide.
We build easy to use, self serve software products that help small and medium businesses to grow and succeed. Referralcandy…
Six years ago, hoiio was founded with a mission to simplify the way we communicate. Today, we create cloud communications…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.