Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

167 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Adalyz

New Delhi, India

Adalyz is a self-served cross-channel ad analytics platform which provides actionable insights of ad campaigns across segments in…

5.0 1 reviews

Calldrip

Farmington, Utah, United States

The calldrip engagement solution sets the standard for connecting with prospects and customers. We create meaningful connections…

5.0

Call Sumo

San Jose, California, United States

Callsumo helps businesses that depend on customer phone calls get and retain more customers. We easily identify opportunities for…

5.0 2 reviews

Concured

London, England, United Kingdom

Automatically turn your readers into customers with concured personalization.

5.0 1 reviews

Fixel

Minneapolis, Minnesota, United States

Fixel is a fully automated audience segmentation tool that ranks your website audience according to their level of engagement…

5.0 1 reviews

GhostWriter

Torino, Piemonte, Italy

Artificial intelligence marketing. Build your successful content marketing strategy in minutes instead of weeks! Ghostwriterai…

5.0 1 reviews

Kooyal Aggregator

San Diego, Canada

Kooyal makes the world of business more efficient by providing a powerful suite of digital products. We are on a mission to make…

5.0 1 reviews

Makerobos

Mumbai, Maharashtra, India

At makerobos, we form deep-rooted business relationships, counselling our clients through their AI journey from strategy &…

5.0 1 reviews

Netdeal

Maringá, Paraná, Brazil

A netdeal é uma plataforma SaaS que simplifica e potencializa estratégias de marketing e vendas digitais, transformando tráfego…

5.0 1 reviews

NextUser

New York, New York, United States

We offer a window into consumers’ minds, allowing you to connect on a deeper level by understanding what your prospects or…

5.0 1 reviews

Ometrics

Evergreen, Colorado, United States

Ometrics®, the home of ochatbot®, is a leader in affordable AI chatbots and conversion rate optimization tools and services. We…

5.0

Pattern89

Indianapolis, Indiana, United States

Power every creative decision with artificial intelligence. Predict winning creative before you spend a dollar on marketing..…

5.0 1 reviews

Pushnami

Austin, Texas, United States

Pushnami is an AI-first performance marketing company that connects advertisers with high-intent consumers across 15+ verticals…

5.0 14 reviews Subscription

Ringba

Dover, Delaware, United States

Ringba provides enterprise grade call tracking to businesses, pay per call networks, agencies and performance marketers of all…

5.0 81 reviews

Roojoom

Boston, Massachusetts, United States

Roojoom is a SaaS technology company helping businesses of all sizes improve productivity and customer experience with AI-powered…

5.0 1 reviews

SwiftERM

London, England, United Kingdom

Swifterm is the definitive agentic autonomous individualisation platform for high-velocity ecommerce. We eliminate the manual tax…

5.0 1 reviews

Vendelux

New York, New York, United States

Vendelux AI turns in-person connections into predictable pipeline. We are reimagining what irl marketing can be in the age of AI…

5.0 1 reviews

Flockrush

Toronto, Ontario, Canada

Flockrush is the research and governance organization behind the flockrush grid-the world's first autonomous business operating…

4.9 11 reviews

rasa.io

New Orleans

Our newsletters engage your customers through curated content and help build relationships. We give businesses a way to provide a…

4.9 80 reviews

Wrench.ai

Salt Lake City, Utah, United States

Big data, deep learning, and machine learning scare and intimidate people-particularly business leaders who don’t have a…

4.9 16 reviews

Brew

Ramat Gan, Israel

Everthere's competitive intelligence platform delivers live, personalized, and human-expert-level marketing insights, providing…

4.8 2 reviews

Codec

New York, New York, United States

Cultural intelligence for the community age Our unique technology help brands generate insights to unlock community capital - a…

4.8 2 reviews

Factmata

London, England, United Kingdom

Factmata is an advanced social and news media monitoring and analytics product that uses AI to identify and track narratives…

4.8 3 reviews

InnerTrends

London, England, United Kingdom

Innertrends specializes in customer journey data analysis for SaaS companies. By leveraging existing data, innertrends' team of…

4.8 9 reviews
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Showing 24 of 167 — 143 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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