Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

390 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Audience Republic

Los Angeles, California, United States

Audience republic is a marketing platform for events. We work with 500+ venues, promoters, festivals, which feature names like…

5.0 1 reviews

Beetle Eye

Sarasota, Florida, United States

Beetle eye streamlines CRM and marketing tools in order to provide one powerful platform that helps you grow your business. As a…

5.0 1 reviews

BigMailer.io

New York

Email marketing for agencies, publishers, franchises, and creators Bigmailer.io saves you time and $$ with: - built-in…

5.0 14 reviews

CallAction

Whittier, California, United States

Today’s mobile consumers demand immediate responses. Instantly respond and engage all your leads with intelligent text message…

5.0 1 reviews

CampaignTrackly

Wayne, New Jersey, United States

Campaigntrackly: eliminating the $50b attribution gap with automated data governance. Campaigntrackly empowers businesses to…

5.0 3 reviews

Cinch is a customer data experience platform built for B2C marketing teams ready to grow customer value, not just chase…

5.0 4 reviews

Copernica

Amsterdam, Noord-Holland, Netherlands

Copernica is marketingsoftware voor e-mailmarketing, websites, mobiele- en geautomatiseerde campagnes. De marketingsoftware van…

5.0 6 reviews

CrowdPower

New York, New York, United States

Crowdpower is a simple automation platform that can onboard new users, reduce churn, keep your customers informed, and so much…

5.0 1 reviews

eMaximation

Atlanta, Georgia, United States

Emaximation’s easy-to-use sales and marketing software helps franchisors capture, qualify, and convert more leads into sales…

5.0 1 reviews

eZ-XPO

San Francisco, California, United States

Ez-xpo helps companies generate more organic traffic, leads, and higher SEO by delivering the world's 1st virtual collaborative…

5.0 6 reviews

EzyTise

Mesa, Arizona, United States

Digital sales marketing automation software for small businesses and sales organizations. Our all-in-one sales and marketing…

5.0 3 reviews

Frizbit

Barcelona, Catalonia, Spain

Frizbit is a marketing tool that helps digital marketeers increase web traffic and revenue by combining web push notification (or…

5.0 14 reviews

Gage Market Platform

Minneapolis, Minnesota, United States

For over 25 years, gage has been providing advanced marketing technology and services to the world’s premier brands, helping them…

5.0 1 reviews

GetSocial Software

The Hague, Zuid-Holland, Netherlands

Getsocial is a cloud-based mobile acquisition and engagement platform that empowers any mobile app developer with tools to…

5.0 5 reviews

Incomaker

Roztoky, Středočeský Kraj, Czech Republic

Incomaker is intelligent marketing automation. It collects data about customers and their behavior, and using them, incomaker…

5.0 1 reviews Per user

Innova

Bunkyo Ku, Tokyo To, Japan

イノーバは、「売り手と買い手がともに栄える世界をつくりだす」というビジョンのもと、企業のマーケティングを支援するサービスを展開しています。 マーケティングオートメーションツール「cloud…

5.0 1 reviews

Innoventsoft

Bengaluru, Karnataka

Innoventsoft helps startup to improve startups to gain brand visibility and generate leads from online search medium. We offer an…

5.0 2 reviews

itracMarketer

Toronto, Ontario, Canada

For over 15 years, itracmarketer has been developing innovative online marketing solutions for a diverse range of businesses. The…

5.0 1 reviews

LeadByte

Chester, England, United Kingdom

Lead distribution software to help lead sellers & buyers scale and automate lead generation activity.

5.0 9 reviews Subscription

Lumio

San Sebastián, Spain

Turn anonymous traffic into complete company profiles, so you can increase Sales, improve marketing campaigns and create…

5.0 2 reviews

mailpipe

Tel Aviv

Mailpipe is an all-in-one marketing platform. We provide a wide variety of marketing solutions and help businesses communicate…

5.0 1 reviews

Makerobos

Mumbai, Maharashtra, India

At makerobos, we form deep-rooted business relationships, counselling our clients through their AI journey from strategy &…

5.0 1 reviews

Marketfox

San Francisco

Marketfox is a marketing automation software that simplify marketing with AI. Launched in 2017, marketfox is a yc backed company…

5.0 1 reviews
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Showing 24 of 390 — 366 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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