Optable

About Optable

Optable is the agentic audience platform for publishers and media companies, providing the infrastructure to build identity, activate premium audiences, and transact efficiently in the AI-powered advertising era.
Optable serves publishers representing 25k+ domains and $3b+ in annual ad spend, replacing the fragmented stack of dmps, cdps, identity vendors, and clean room tools with a single, modular platform that reduces total cost of ownership.
As a founding member of the ad context protocol (adcp), optable's platform is already interoperable with the AI-powered buying workflows reshaping how premium inventory is discovered and transacted. Optable also holds board seats on the iab tech lab and chairs the prebid.org agentic pmc taskforce, helping define the standards that will govern agentic advertising.
Optable’s audience agent ingests RFP briefs in natural language, synthesizes new audiences across data sources, and activates approved audiences directly to connected dsps and ad servers in minutes rather than days.
Optable’s sales agent receives inbound requests from AI-powered buyers, applies publisher-defined rules, and coordinates with buyer agents to execute deals.
Together, these agents form the early architecture of the agentic collaboration marketplace, allowing premium publishers to become discoverable and transactable to AI-powered buyers through open protocols.
Optable provides a private identity graph that publishers own outright. The id switchboard centralizes resolution across 8+ identity partners, enriching bid requests in real time with full provenance labeling. Customers see cpm lifts, addressability expansion, and programmatic revenue gains.
Optable attributes delivers pre-integrated third-party enrichment directly into a publisher's platform at onboarding, SO sales teams can start pitching packaged, enriched audience segments right away across ad platforms and all major ssps.