Category

Demand Generation Software

Software for turning website traffic and contact lists into identifiable leads, and for keeping existing customers buying and referring others.

282 businesses

Amplifinity

Ann Arbor, Michigan, United States

Amplifinity referral software generates revenue growth for sales-driven companies. Amplifinity turns your different referral…

3.9 4 reviews

Expandi.io

Eindhoven, Noord-Brabant, Netherlands

Expandi turns cold outreach into real conversations-on autopilot. Used by 35,000 sales and marketing pros, expandi helps you turn…

3.9 34 reviews

FrescoData

Carlsbad, California, United States

Frescodata has a dedicated global data team responsible for data curation and data activation worldwide. This allows frescodata…

3.9 6 reviews

Social Toaster

Towson, Maryland, United States

Simplify employee advocacy with socialtoaster! Socialtoaster allows you to deliver your exsisting marketing content directly to…

3.9 18 reviews

Atomic Email Hunter

Санкт-Петербург, Russia

Atompark is a developer of well-known internet marketing software (including atomic mail sender and atomic email studio) and…

3.8 13 reviews

Camilyo

Tel Aviv, Israel

Camilyo has been providing white-labeled, online presence and marketing solutions for local media and marketing service companies…

3.8 2 reviews

Marseli

Collegeville, Pennsylvania, United States

Nail your next forecast faster than finishing your first cup of coffeemarseli is the only pipeline and quota management sales…

3.8 2 reviews

PX

New York, New York, United States

Px is a technology-driven customer acquisition platform for brands to accelerate their growth by optimizing the performance of…

3.8 19 reviews

Thirdshelf

Montreal, Quebec

Retail marketing automation with a.I. At its core Thirdshelf automatically analyzes retail transactional data to create a…

3.8 3 reviews

LeadFerret

Woodland Hills, California, United States

The leadferret database contains business and social information on 30+ million companies and contacts, and can be accessed…

3.7 8 reviews

ReferenceEdge

Denver, Colorado, United States

Since 2003, point of reference has been helping companies leverage customer advocates to fuel business growth and fortify brands…

3.7 6 reviews

Anyleads

San Francisco, California, United States

We are the leading marketing automation platform serving more than 300,000 businesses daily. We operate in 9 countries, based in…

3.6 6 reviews

Captora

Mountain View, California, United States

Captora is a top of funnel (tofu) platform that helps you target, launch and optimize high-performing campaign portfolios at…

3.5 2 reviews

eGENTIC

Sulzbachts, Hessen, Germany

Egentic, a global leader in direct and performance marketing since 2001, boasts over 100 employees across four locations…

3.5 1 reviews

RevTrax

Jersey City, New Jersey, United States

Revtrax was proudly acquired by neptune retail solutions, - the leading omnichannel retail marketing company in the us & Canada…

3.5 2 reviews

Leadscampus

West Chicago, Illinois, United States

Welcome to leadscampus on LinkedIn! We are a leading digital marketing company specializing in providing high-quality leads to…

3.4 4 reviews

Leady.com

New York, New York, United States

Leady.com is the global provider of industry innovative tool for B2B lead generation. Built to help marketing and sales managers…

3.2 3 reviews

CallWise.io

Miami, Florida, United States

Callwise.io is a SaaS platform that invented a cross-channel trigger called tele-mail™ that sends an inbound call to sales reps…

3.0 1 reviews

LinkedSelling

St Louis, Missouri, United States

We're a B2B lead generation and sales development firm that helps companies and/or high-level sales and marketing teams who: 1…

2.8 3 reviews

infofree

Omaha, Nebraska, United States

Salesflower is a B2B sales lead online database. We offer 14 million businesses, 23 million executive emails & 30,000 weekly new…

2.7 19 reviews

Perkville

San Francisco, California, United States

Perkville helps fitness studios, gyms, spas, salons and retail businesses turn customer loyalty into measurable referrals…

2.7

Salesflower

Omaha, Nebraska, United States

Salesflower is a B2B sales lead online database. We offer 14 million businesses, 23 million executive emails & 30,000 weekly new…

2.7 19 reviews

Ackroo

Stoney Creek, Ontario, Canada

We provide affordable and easy-to-use software solutions that help businesses of any size process loyalty rewards programs, gift…

2.5 2 reviews
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The businesses in this category do two related jobs: they turn anonymous interest into named leads, and they turn one-off buyers into repeat customers. That means unmasking the companies and people visiting your website, capturing details through forms and chat, enriching and scoring that data so sales knows who's worth calling, and finding new prospects to add to the list in the first place. On the retention side, it means running the points, tiers, referral and advocacy programmes that get existing customers to buy again and bring others with them. When it works, marketing stops guessing at demand and starts handing sales a ranked list of accounts actually showing buying signals, and revenue stops depending entirely on new logo acquisition.

People go looking for this when the top of the funnel isn't converting into anything usable. Traffic is up but form fills aren't, or forms fill but the data is junk. Sales complains they get no context on inbound leads, or that the CRM is full of contacts nobody can prioritise. Outbound teams are working stale or incomplete prospect lists. On the customer side, buyers purchase once and never come back, referrals happen by accident rather than by design, and nobody has a system for turning happy customers or engaged staff into a source of new business. The common thread is a gap between activity (traffic, spend, a customer base) and identifiable, actionable demand.

The tools differ mainly in where in that chain they sit and how they get their data. Visitor identification relies on IP-to-company matching or device/cookie-based person-level tracking, so accuracy and legal exposure (especially under GDPR for individual identification) vary a lot between vendors. Lead capture and intelligence tools live and die by how well they integrate with your CRM and enrichment sources, and how much manual cleanup they leave you with. Lead mining tools automate outbound prospecting and list-building, which raises questions about data sourcing and compliance with platforms like LinkedIn. Loyalty and advocacy platforms split along B2C points-and-rewards versus B2B referral-and-advocacy lines, and differ in redemption logistics, program flexibility and reporting depth. When comparing providers, weigh identification accuracy against privacy risk, depth of native integration against flexibility, and whether pricing scales with contacts, visitors or active customers in a way that matches how you'll actually use it.

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