Category

Demand Generation Software

Software for turning website traffic and contact lists into identifiable leads, and for keeping existing customers buying and referring others.

762 businesses

To.co provides simple tools to help businesses share their latest company details with customers and partners.

Unrated

Topo

San Francisco, California, United States

Topo is an outbound platform that replaces the patchwork of prospecting, enrichment, signal, and sequencing tools sales teams…

Unrated Quote-based

Trafficmanager is a fully customizable affiliate tracking and management software built for performance marketers worldwide. We…

Unrated

Tranxactor

Auckland, Auckland, New Zealand

Providing an enabling platform delivering in-store and online marketing automation for the retail industry Tranxactor ‘joins the…

Unrated

Trilogy SmartLeads

Austin, Texas, United States

Trilogy acquires software companies and fundamentally transforms them with an AI-first strategy. We embed AI and automation deep…

Unrated

Tuple Intelligence Assistant

Singapore, Singapore

Tuple is creating AI assistants like siri for business. It automatically collects all the relevant information about customer…

Unrated

ULTIMATELEAD

Berea, Ohio, United States

Ultimate lead systems is a leader in sales lead management and customer relationship management (CRM) software-as-a-service and…

Unrated

Upzaar

Amman

At upzaar, we’re revolutionizing the way entrepreneurs and businesses create their own online marketplaces. Imagine launching a…

Unrated

Vauchar

Bengaluru, Karnataka, India

Vauchar allows the organisations and developers to easily integrate and use vouchers discounts and offers service without much…

Unrated Freemium

Vault: beyond a liquidity locker. A simple & effective launch toolkit

Unrated

VEMT Marketing Cloud

Amsterdam, Netherlands

Vemt offers you "the experience & loyalty cloud". Powered by technology. Driven by psychology. What if you could persuade your…

Unrated

As Australia's leading gift card provider, vii provide a seamless end to end service. We design, implement and manage a gift card…

Unrated

Visiblee

Courbevoie

Visiblee accroît la génération de leads de votre site web, et vous permet didentifier les visiteurs anonymes.

Unrated

Visibly

Cambridge, England, United Kingdom

To thrive in today’s fast moving and rapidly changing environment, organisations need to create agile cultures that are capable…

Unrated

Providing a surprisingly human shopping experience. Trusted and secure. Millions of domains to choose from.

Unrated

Visitor Queue is a B2B lead generation and website personalization software that aims to provide your sales team with insight on…

Unrated

Visitors Guru

Croix, Hauts-De-France, France

With nearly 1 billion transactions analyzed and shared in 24 years, oneytrust is the pioneer in the fight against fraud and…

Unrated

Looking to improve or fix your existing loyalty program? Now you can use vloyalty’s patented loyalty technology to automate your…

Unrated

VMS Singapore

Singapore, Singapore

Vms singapore is an end-to-end visitor management solutions provider. We offer both customized visitor management hardware &…

Unrated

Votility

Brentwood, Tennessee

Votility allows groups or individuals to take action by tracking bills, telling elected officials how you want them to vote on…

Unrated

Wallet circle is levelling the playing field for bricks-n-mortar retailers enabling true competition with e-commerce businesses…

Unrated
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The businesses in this category do two related jobs: they turn anonymous interest into named leads, and they turn one-off buyers into repeat customers. That means unmasking the companies and people visiting your website, capturing details through forms and chat, enriching and scoring that data so sales knows who's worth calling, and finding new prospects to add to the list in the first place. On the retention side, it means running the points, tiers, referral and advocacy programmes that get existing customers to buy again and bring others with them. When it works, marketing stops guessing at demand and starts handing sales a ranked list of accounts actually showing buying signals, and revenue stops depending entirely on new logo acquisition.

People go looking for this when the top of the funnel isn't converting into anything usable. Traffic is up but form fills aren't, or forms fill but the data is junk. Sales complains they get no context on inbound leads, or that the CRM is full of contacts nobody can prioritise. Outbound teams are working stale or incomplete prospect lists. On the customer side, buyers purchase once and never come back, referrals happen by accident rather than by design, and nobody has a system for turning happy customers or engaged staff into a source of new business. The common thread is a gap between activity (traffic, spend, a customer base) and identifiable, actionable demand.

The tools differ mainly in where in that chain they sit and how they get their data. Visitor identification relies on IP-to-company matching or device/cookie-based person-level tracking, so accuracy and legal exposure (especially under GDPR for individual identification) vary a lot between vendors. Lead capture and intelligence tools live and die by how well they integrate with your CRM and enrichment sources, and how much manual cleanup they leave you with. Lead mining tools automate outbound prospecting and list-building, which raises questions about data sourcing and compliance with platforms like LinkedIn. Loyalty and advocacy platforms split along B2C points-and-rewards versus B2B referral-and-advocacy lines, and differ in redemption logistics, program flexibility and reporting depth. When comparing providers, weigh identification accuracy against privacy risk, depth of native integration against flexibility, and whether pricing scales with contacts, visitors or active customers in a way that matches how you'll actually use it.

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