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5.0
1 reviews
Category
Demand Generation Software
Software for turning website traffic and contact lists into identifiable leads, and for keeping existing customers buying and referring others.
Customer Advocacy Software 74Employee Advocacy Software 24Lead Capture Software 153Lead Intelligence Software 90Lead Mining Software 36Loyalty Management Software 153Other Lead Generation Software 2Visitor Identification Software 58
Businesses look to service objects when they want to be sure every contact record in every database is as genuine, accurate, and…
5.0
Thanx is the leading loyalty and guest engagement platform built for restaurants. We help restaurant brands drive profitable…
5.0
2 reviews
Piggy is your market leader for custom loyalty software. We roll out on-brand, specialized loyalty programs that are built around…
4.9
5 reviews
Cloudsponge helps your business grow faster. Our products will deliver a dramatic improvement the performance of your existing…
4.8
18 reviews
Fight skyrocketing paid media costs by turning your customers into a primary vehicle for acquisition, awareness, and activation…
4.8
13 reviews
For over 20 years we have been acing e-learning solutions by using cutting-edge technology to move the needles on your business…
4.8
2 reviews
Madkudu is an AI sales copilot that makes prospecting easy - right where your sellers already work (gong, Salesforce, outreach…)…
4.7
25 reviews
Albacross identifies the companies behind your anonymous website visitors, uses AI-powered insights to segment them by buying…
4.6
99 reviews
Talon.one is the most powerful incentives engine, unifying loyalty, personalized promotions and offer management into a single…
4.6
19 reviews
Antavo offers the market's most advanced AI-powered customer loyalty platform, streamlining the entire loyalty program lifecycle…
4.5
1 reviews
The world’s most engaging customer communities are powered by influitive. Our easy-to-use platform combines industry-leading…
4.5
368 reviews
Tibco is a leading vendor in the data fabric market, a term popularized by gartner. A data fabric help organizations manage all…
4.5
Voucherify is the incentive optimization engine for modern growth teams. Instead of static, generic promotions, it enables…
4.5
4 reviews
Wingmate turns sales and service into a team sport. We’re a pipeline management platform that bridges the gap between operations…
4.5
2 reviews
Ambassify is the leading employee advocacy platform. Turn your employees into brand ambassadors and enjoy the power of social…
4.4
25 reviews
Gaggleamp is an employee advocacy platform built to help you drive real business outcomes. We make it easy for marketing and…
4.4
230 reviews
We're marsello - the loyalty and marketing platform for omnichannel brands. Our purpose is simple: we help brands grow their…
4.4
31 reviews
Open loyalty is API-first loyalty engine for introducing powerful loyalty and gamification mechanics faster than developing them…
4.4
4 reviews
We build easy to use, self serve software products that help small and medium businesses to grow and succeed. Referralcandy…
4.4
83 reviews
Friendbuy is the go-to platform for e-commerce businesses looking to supercharge their growth through referral and loyalty…
4.3
25 reviews
Dealfront announced it will unify under the leadfeeder brand, repositioning the company as a lead generation platform built…
4.3
673 reviews
Freemium
Lead forensics is the software that reveals the identity of your anonymous website visitors, turning them into actionable…
4.3
668 reviews
At loyaltylion, we help Shopify brands drive profitable growth by turning loyalty into a differentiated customer experience - not…
4.3
72 reviews
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The businesses in this category do two related jobs: they turn anonymous interest into named leads, and they turn one-off buyers into repeat customers. That means unmasking the companies and people visiting your website, capturing details through forms and chat, enriching and scoring that data so sales knows who's worth calling, and finding new prospects to add to the list in the first place. On the retention side, it means running the points, tiers, referral and advocacy programmes that get existing customers to buy again and bring others with them. When it works, marketing stops guessing at demand and starts handing sales a ranked list of accounts actually showing buying signals, and revenue stops depending entirely on new logo acquisition.
People go looking for this when the top of the funnel isn't converting into anything usable. Traffic is up but form fills aren't, or forms fill but the data is junk. Sales complains they get no context on inbound leads, or that the CRM is full of contacts nobody can prioritise. Outbound teams are working stale or incomplete prospect lists. On the customer side, buyers purchase once and never come back, referrals happen by accident rather than by design, and nobody has a system for turning happy customers or engaged staff into a source of new business. The common thread is a gap between activity (traffic, spend, a customer base) and identifiable, actionable demand.
The tools differ mainly in where in that chain they sit and how they get their data. Visitor identification relies on IP-to-company matching or device/cookie-based person-level tracking, so accuracy and legal exposure (especially under GDPR for individual identification) vary a lot between vendors. Lead capture and intelligence tools live and die by how well they integrate with your CRM and enrichment sources, and how much manual cleanup they leave you with. Lead mining tools automate outbound prospecting and list-building, which raises questions about data sourcing and compliance with platforms like LinkedIn. Loyalty and advocacy platforms split along B2C points-and-rewards versus B2B referral-and-advocacy lines, and differ in redemption logistics, program flexibility and reporting depth. When comparing providers, weigh identification accuracy against privacy risk, depth of native integration against flexibility, and whether pricing scales with contacts, visitors or active customers in a way that matches how you'll actually use it.