Category

Demand Generation Software

Software for turning website traffic and contact lists into identifiable leads, and for keeping existing customers buying and referring others.

282 businesses

NetLine Corporation

Newton, Massachusetts, United States

Netline is the #1 programmatic B2B lead generation platform, empowering marketers to engage in-market buyers with targeted…

4.6 122 reviews

PostBeyond

Toronto, Ontario, Canada

We believe the future of business is social and tomorrow’s most relevant companies are online today. Social media is about human…

4.6 399 reviews

Privy

Boston, Massachusetts, United States

Email & sms for online brands that need the tools & coaching to grow sales. 17,000+ ecommerce stores have used privy to generate…

4.6 118 reviews

Salespanel

Pune, Maharashtra, India

Salespanel is a first-party intent data analytics and customer journey tracking software. In the current landscape of customer…

4.6 11 reviews

Saleswings

Lausanne, Canton De Vaud, Switzerland

Saleswings helps customers qualify their leads and accounts in a user-friendly and effective manner, and puts these insights to…

4.6 14 reviews

Tada

South Jakarta Jakarta, Indonesia

We are a game-changing indonesian SaaS company revolutionizing the loyalty and rewards industry on a global scale. Our b2b2c…

4.6 58 reviews

Talon.One

Berlin, Berlin, Germany

Talon.one is the most powerful incentives engine, unifying loyalty, personalized promotions and offer management into a single…

4.6 19 reviews

A1WebStats

Canterbury, Scotland, United Kingdom

A1webstats is, on the surface, website visitors analytics software. But we prefer to look on ourselves as being mindset shifters…

4.5 1 reviews

Antavo

London, England, United Kingdom

Antavo offers the market's most advanced AI-powered customer loyalty platform, streamlining the entire loyalty program lifecycle…

4.5 1 reviews

Atoka

Trento

Atoka (https://atoka.io) è l'ultimo prodotto di spaziodati che, grazie AI big data e alla semantica, raccoglie informazioni…

4.5 2 reviews

Base

Kfar Saba, Israel

Base is creating the AI engagement os for post-sale growth. Most B2B companies invest heavily in winning customers - but lack the…

4.5 25 reviews

BigPicture

Oakland, California, United States

Bigpicture is a leading provider of company data solutions. Via a 20m+ record dataset and growing list of APIs, bigpicture…

4.5 1 reviews

Convertr

London, England, United Kingdom

Convertr is the enterprise data integrity layer that ensures clean, compliant, and complete data flows across systems and teams…

4.5 5 reviews

CrewFire

Bethesda, Maryland, United States

Crewfire is an all-in-one brand ambassador management platform that empower brands to build, manage, and mobilize their army of…

4.5 2 reviews

EveryoneSocial

Salt Lake City, Utah, United States

Everyonesocial is the #1 employee advocacy platform. We help the world's leading companies activate their people to serve as…

4.5 226 reviews

Influitive

Toronto, Ontario, Canada

The world’s most engaging customer communities are powered by influitive. Our easy-to-use platform combines industry-leading…

4.5 368 reviews

InviteReferrals

New Delhi, Delhi, India

Invitereferrals: referral marketing software - launch refer a friend giveaway campaign to reach your target audience through word…

4.5 1 reviews

Kobie Loyalty Cloud

St. Petersburg, Florida, United States

Kobie is a global, market-leading, end-to-end loyalty solutions provider for the world’s most successful brands. With…

4.5 3 reviews

Leadfox

Sherbrooke, Canada

Leadfox™ is an all-in-one marketing software. It has been carefully developed to meet the specific needs of web agencies and…

4.5 15 reviews

NextBee

Folsom

The nextbee engagement marketing platform helps businesses run successful referral and loyalty marketing campaigns every day…

4.5 11 reviews

PartyTrack

San Francisco, California, United States

Adways interactive a subsidiary of adways inc based in San Francisco California. It was established in 2012 and specializes in…

4.5 1 reviews

Sloyalty

Kowloon, Hong Kong

S loyalty is a funded and growing startup building next generation global ecommerce marketing and loyalty solutions. Our products…

4.5 1 reviews

Social Seeder

Vilvoorde, Vlaanderen, Belgium

Social seeder allows you to turn your employees into powerful brand ambassadors, enhancing not only your brand's reach but also…

4.5 11 reviews

Talkable

San Francisco, California, United States

Talkable is the leading referral marketing and customer loyalty platform for ecommerce, powering referral and loyalty programs…

4.5 29 reviews
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The businesses in this category do two related jobs: they turn anonymous interest into named leads, and they turn one-off buyers into repeat customers. That means unmasking the companies and people visiting your website, capturing details through forms and chat, enriching and scoring that data so sales knows who's worth calling, and finding new prospects to add to the list in the first place. On the retention side, it means running the points, tiers, referral and advocacy programmes that get existing customers to buy again and bring others with them. When it works, marketing stops guessing at demand and starts handing sales a ranked list of accounts actually showing buying signals, and revenue stops depending entirely on new logo acquisition.

People go looking for this when the top of the funnel isn't converting into anything usable. Traffic is up but form fills aren't, or forms fill but the data is junk. Sales complains they get no context on inbound leads, or that the CRM is full of contacts nobody can prioritise. Outbound teams are working stale or incomplete prospect lists. On the customer side, buyers purchase once and never come back, referrals happen by accident rather than by design, and nobody has a system for turning happy customers or engaged staff into a source of new business. The common thread is a gap between activity (traffic, spend, a customer base) and identifiable, actionable demand.

The tools differ mainly in where in that chain they sit and how they get their data. Visitor identification relies on IP-to-company matching or device/cookie-based person-level tracking, so accuracy and legal exposure (especially under GDPR for individual identification) vary a lot between vendors. Lead capture and intelligence tools live and die by how well they integrate with your CRM and enrichment sources, and how much manual cleanup they leave you with. Lead mining tools automate outbound prospecting and list-building, which raises questions about data sourcing and compliance with platforms like LinkedIn. Loyalty and advocacy platforms split along B2C points-and-rewards versus B2B referral-and-advocacy lines, and differ in redemption logistics, program flexibility and reporting depth. When comparing providers, weigh identification accuracy against privacy risk, depth of native integration against flexibility, and whether pricing scales with contacts, visitors or active customers in a way that matches how you'll actually use it.

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