Category

Demand Generation Software

Software for turning website traffic and contact lists into identifiable leads, and for keeping existing customers buying and referring others.

51 businesses

Thirdshelf

Montreal, Quebec

Retail marketing automation with a.I. At its core Thirdshelf automatically analyzes retail transactional data to create a…

3.8 3 reviews

Anyleads

San Francisco, California, United States

We are the leading marketing automation platform serving more than 300,000 businesses daily. We operate in 9 countries, based in…

3.6 6 reviews

Captora

Mountain View, California, United States

Captora is a top of funnel (tofu) platform that helps you target, launch and optimize high-performing campaign portfolios at…

3.5 2 reviews

Leady.com

New York, New York, United States

Leady.com is the global provider of industry innovative tool for B2B lead generation. Built to help marketing and sales managers…

3.2 3 reviews

PAR Punchh

San Mateo, California, United States

Punchh, a par technology (nyse: par) brand, is the leading loyalty, offers, and engagement platform for restaurants, groceries…

1.9 7 reviews

40Nuggets

Ashkelon, Israel

Convert your traffic to leads. It's easy. The customer-friendly way to actually drive sales and leads. You spend a lot of time…

Unrated

Aurea Infer

Austin, Texas, United States

Businesses today face increasing pressure to scale efficiently, cut costs, and stay ahead of the competition, but manual…

Unrated

ClientCircle

Des Moines, Iowa, United States

At clientcircle, we build software that helps you grow your agency. Our tools integrate seamlessly into your existing management…

Unrated

Duel Software

London, England, United Kingdom

The duel brand advocacy platform enables brands to mobilize and manage entire communities of social affiliates, content creators…

Unrated

Flocktory

Jakarta, Indonesia

Flocktory is a lead generation, monetization, and personalization platform with in-house development. Our products help users…

Unrated

Hashtag Loyalty

Mumbai, Maharashtra, India

India’s most widely used customer engagement platform for hospitality and retail businesses. Hashtag loyalty enables businesses…

Unrated

IM Loyalty

Hvidovre, Capital Region, Denmark

Vi hjælper med målrettet kommunikation, der skaber leads, salg og kundeloyalitet. Intermail har mere end 100 års historie…

Unrated

INFO DEPOTS

York, New York, United States

Infodepots caters to a diverse clientele, including everyone; from small businesses to large corporations, spanning multiple…

Unrated

LeadBI

Lanciano, Abruzzi, Italy

Leadbi is a marketing automation software application that uncovers information about your website visitors and turns them into…

Unrated

Loyalty Operator

Labège, Occitanie, France

20 ans d'expertise au compteur et une équipe toulousaine pleine d'énergie pour bousculer les codes. ☀️ Chez adelya, nous…

Unrated

Loymax

Москва, Москва, Russia

лоймакс россия - это компания, которая с 2010 года создает передовые решения для управления лояльностью и автоматизации…

Unrated

Magileads

Paris, Île-De-France, France

Magileads is the first french omnichannel SaaS platform for customer acquisition and retention that integrates all the data and…

Unrated

Mall Performance Cloud

Trondheim, Trøndelag, Norway

About placewise placewise is the global leader in retail real estate property tech, serving over 1,100 shopping centers, across 3…

Unrated

Merit Loyalty Suite

Nicosia, Lefkosia, Cyprus

Axiom offers strategic marketing consulting for customer loyalty management and relationship marketing. With more than 20 years…

Unrated

Beachhead.io specializes in demand generation, marketing automation, and wetware development. Typical clients are funded B2B…

Unrated

Ohmylead

Dubai

🚀 transforming leads into success stories 🚀 Welcome to ohmylead CRM, where we specialize in supercharging your sales and lead…

Unrated

Predictive Response

San Francisco, California, United States

At predictive response, we build powerful Salesforce® integrations that help marketing and sales teams work smarter. For nearly…

Unrated

ProspectVision

Dallas, Texas, United States

Lead liaison is an application development company that designs, develops, and sells cloud-based marketing and sales automation…

Unrated

Salezeo

Levallois Perret, France

Salezeo reinvents lead generation with big data. By combining Europe's biggest B2B collaborative database with a unique…

Unrated
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The businesses in this category do two related jobs: they turn anonymous interest into named leads, and they turn one-off buyers into repeat customers. That means unmasking the companies and people visiting your website, capturing details through forms and chat, enriching and scoring that data so sales knows who's worth calling, and finding new prospects to add to the list in the first place. On the retention side, it means running the points, tiers, referral and advocacy programmes that get existing customers to buy again and bring others with them. When it works, marketing stops guessing at demand and starts handing sales a ranked list of accounts actually showing buying signals, and revenue stops depending entirely on new logo acquisition.

People go looking for this when the top of the funnel isn't converting into anything usable. Traffic is up but form fills aren't, or forms fill but the data is junk. Sales complains they get no context on inbound leads, or that the CRM is full of contacts nobody can prioritise. Outbound teams are working stale or incomplete prospect lists. On the customer side, buyers purchase once and never come back, referrals happen by accident rather than by design, and nobody has a system for turning happy customers or engaged staff into a source of new business. The common thread is a gap between activity (traffic, spend, a customer base) and identifiable, actionable demand.

The tools differ mainly in where in that chain they sit and how they get their data. Visitor identification relies on IP-to-company matching or device/cookie-based person-level tracking, so accuracy and legal exposure (especially under GDPR for individual identification) vary a lot between vendors. Lead capture and intelligence tools live and die by how well they integrate with your CRM and enrichment sources, and how much manual cleanup they leave you with. Lead mining tools automate outbound prospecting and list-building, which raises questions about data sourcing and compliance with platforms like LinkedIn. Loyalty and advocacy platforms split along B2C points-and-rewards versus B2B referral-and-advocacy lines, and differ in redemption logistics, program flexibility and reporting depth. When comparing providers, weigh identification accuracy against privacy risk, depth of native integration against flexibility, and whether pricing scales with contacts, visitors or active customers in a way that matches how you'll actually use it.

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