We change everything you know about consumer insights. A new way of audience understanding. Rascasse is an AI-powered consumer…
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Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Rating captain is a review management platform that helps to obtain clients' recommendations on the different review services…
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Rayfeed gives companies a powerful platform to prioritize, discuss and test ideas with their customers.
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Over 100,000+ websites use RB2B to identify the actual people (and companies) visiting their site to turn pageviews into pipeline.
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Freemium
From the very start, our ambition has been to make collaboration for people who work with visuals, designs and content…
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Reachify is restaurant phone technology with options for automations, text messaging, missed call automation, and so much more.
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Subscription
Reach interactive specialises in sms marketing. We provide businesses with a platform to communicate with their customers via…
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Usage-based
We're the fastest-growing programmatic demand platform for native advertising in northern Europe, operating across ten markets…
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The iot revolution has captured the hearts and imaginations of millions of people from across the globe. Our goal is to bring you…
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Ready set register’s system is more than just online event registration software. It offers event management tools, marketing…
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Utc retail is the innovative full-service store solutions supplier to the specialty retail marketplace. We offer advanced…
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Get professional eye-tracking studies for any webpage within 8 hours
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Subscription
Built with with love for real estate agents. You're good at selling homes - let us do the rest. We automate client portals…
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Realmailers.com is the direct mail marketing tool for real estate agents. Design, target, and instantly send direct mail without…
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The collinson group is a family of businesses with over 40 years of experience operating across the travel and financial services…
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Realytics digitalises tv by measuring its efficiency on digital channels. Today, it is the first European actor able to analyse…
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Little internet private limited is founded by manish chopra and satish mani, the entrepreneurs behind the leading online fashion…
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Recordsure provides regulated industries with market-leading AI-driven speech and document analytics tools specifically designed…
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Tsfactory is a software development company focused on producing the best in class solutions for remote session monitoring and…
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Recosense is a natural language query-based AI solutions provider for process intelligence solutions and for the transformation…
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Red61 is a leading worldwide ticketing as a service software company, providing audience management and ticketing solutions for…
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Redirection.io is a comprehensive set of tools to optimize SEO and web content. We offer a unique solution to manage http…
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Red marker enables businesses in heavily regulated industries to scale the review of marketing content to ensure compliance. We…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.