Realytics

Paris, Île-De-France, France 11-50 employees

About Realytics

Realytics digitalises tv by measuring its efficiency on digital channels. Today, it is the first European actor able to analyse the 360° impact of a tv campaign: business performance (traffic, app downloads, conversions, etc.), but also branding effect (socio-demo, geolocalisation, search visibility…). With those indicators, tv advertisers own the keys to fully optimise their media plan and their investments.
Known for its technological excellence, realytics has developed a unique scoring algorithm capable of identifying who, among the web visitors coming during a tv spot airing, has been exposed to the tv spot and has reacted immediately. At the core of tv-digital convergence, this major innovation allows tv advertisers to create cross-media campaign scenarios, combining the power of tv and the performance of digital.
Moreover, the company anticipates the drive-to-web performances of one or several tv media plans to enable tv advertisers to tweak their choices before a campaign is

Leadership

Cyrille Billon Head Of Marketing Clamart, Île-De-France, France LinkedIn profile
Geoffroy De Gournay Head Of Data Paris, Île-De-France, France LinkedIn profile
Grégory Bittan Architect - Co-Founder Paris, Île-De-France, France LinkedIn profile
Guillaume Belmas Chief Executive Officer - Co-Founder Paris, Île-De-France, France LinkedIn profile
Sebastien Monteil Chief Technical Officer - Founder Paris, Île-De-France, France LinkedIn profile
Sophie Hennin Head Of Sales Boulogne-Billancourt, Île-De-France, France LinkedIn profile
Valérie Teboul-Weber Directrice Des Opérations Paris, Île-De-France, France LinkedIn profile
Vincent Nguyen-Huu Senior Engineering Manager - Co-Founder Paris, Île-De-France, France LinkedIn profile
Yara Akel Chief Financial Officer Paris, Île-De-France, France LinkedIn profile

At a glance

Classification	Marketing Software›Public Relations (PR) Software›Media Monitoring Software
Headquarters	Paris, Île-De-France, France
Founded	2013
Company size	11-50
Revenue	$10 - 50m
Profiles	Log in to view

Profile

Specialties: TV Analytics, TV Ad Analytics, Offline Media Analysis, Offline Media Monitoring, DRTV, Drive To Web, TV Tracking, Tv2web, IP TV, TV-TO-WEB Analytics, Second Screen, Mass Media, And Second Screen, CTV, TV Segmentée, Achat TV Programmatique, Automated TV Buying, And Addressable TV

Technologies: Google Hosted Libraries, Mysql, Addthis, Twemoji, Cloudflare, Essential Grid, Php, Apache, Facebook Widget, Cybot ...

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