Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

6,484 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Lootly

Orlando, Florida, United States

Lootly is a customer retention and acquisition platform that helps e-commerce brands increase repurchase rates, increase LTV, and…

Unrated

Loqate � Email Verification

Worcester, England, United Kingdom

Gbg loqate is a trusted data specialist for businesses of all sizes and sectors. By combining market-leading technology with the…

Unrated

Lorehubs

Tokyo

Engage your community and communicate efficiently to build a good relationship with those who are important to you through…

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LotusJump

Orem, Utah, United States

Lotusjump is an SEO software that creates custom linkbuilding tasks to help you boost your website

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Loyal2 - loyalty programs powered by www.loyal2.com

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LoyalAs

Edmonton

Get and track referrals automatically. Get more good customers and keep existing ones. Get custom codes, track referrals…

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LoyalMe Customer Cloud

New York, New York, United States

Headquartered in the u.s., loyalme is a customer management platform used by global brands to automate loyalty programs and…

Unrated

LoyalTfacts

Copenhagen, Capital Region, Denmark

Loyal solutions was set up in 2019 with the sole purpose of disrupting the loyalty industry with new SaaS technology, new…

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LoyaltyBuilders

North Hampton, New Hampshire, United States

Loyalty builders AI-as-a-service for retailers delivers precise, accurate, and affordable predictive metrics for every individual…

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LoyaltyFactor

Bengaluru, Karnataka, India

Ziniosedge’s business focus is enabling its customers on the digital journey to realize the true potential of cutting edge…

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Loyalty Gator

Toronto, On

Get an edge over your competition with a loyalty program that's customized for your business. We offer cloud (web) based systems…

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Loyalty Management Suite

Munich, Bayern, Germany

We are loyalty pioneers and technology leaders with more than 15 years of experience managing coalition loyalty programs in the…

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LoyaltyMatch

Kitchener, Ontario, Canada

Loyaltymatch inc. Is a privately held loyalty and engagement-computing company that provides a cloud-based loyalty management, AI…

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LoyaltyOnDemand

Park City, Utah, United States

I’m passionate about helping people connect to their full potential-mind, body, and spirit. As an associate clinical mental…

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Loyalty Operator

Labège, Occitanie, France

20 ans d'expertise au compteur et une équipe toulousaine pleine d'énergie pour bousculer les codes. ☀️ Chez adelya, nous…

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LoyaltySTACK

Scottsdale, Arizona, United States

All digital rewards (adr) powers seamless, white-labeled reward and incentive experiences for SaaS platforms, HR teams, market…

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Loyalty Systems Australia

Gosford, New South Wales, Australia

Loyalty systems Australia is your one stop smart loyalty and card membership specialist, we can help you establish a loyalty card…

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LoyaltyXpert

Ahmadabad, Gujarat, India

We begin our journey with a thorough understanding of business organization structure and its expectations. At loyaltyxpert, our…

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Loyaly

Singapore, Singapore

With loyaly, build a true omni-channel loyalty program with plug-and-play simplicity. Customize it to create an experience that…

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Loyalzoo

Ap, England, United Kingdom

Loyalzoo is a customer loyalty and retention platform built for independent retailers, hospitality businesses, and multi-location…

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LoyJoy

Münster, North Rhine-Westphalia, Germany

Loyjoy is the European agentic AI platform for customer interaction. Made in Germany, hosted in the EU and fully gdpr-compliant…

Unrated Subscription

LoyLap

Dublin, Ireland

All your favourite businesses, in one place. Loylap allows you to pay, earn loyalty, order online and much more at any business…

Unrated

Loymax

Москва, Москва, Russia

лоймакс россия - это компания, которая с 2010 года создает передовые решения для управления лояльностью и автоматизации…

Unrated

Loystar

Accra, Ghana

Loystar provides an digital loyalty & commerce platform that enables merchants sell and keep their customers.

Unrated
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Showing 5,016 of 6,484 — 1,468 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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