Sonar is a leading business text communication platform for enterprise businesses with dedicated sales and marketing teams.
4.3
110 reviews
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Sprout social is a global leader in social media management and analytics software. Sprout’s intuitive platform puts powerful…
4.3
2106 reviews
Stat, a product by moz, is the ultimate serp tracking and analytics platform for tackling large-scale SEO with accuracy and ease…
4.3
8 reviews
This profile is no longer active. Follow along on the journey at @sproutsocial on all channels | or learn more at…
4.3
100 reviews
Tailwind's mission is to make world-class marketing easy for everyone. We are trusted by over 1,000,000 brands world-wide to help…
4.3
133 reviews
Tapclicks, inc. Is a leading marketing technology company for agencies, media companies, brands, and enterprises. Its integrated…
4.3
308 reviews
Subscription
Traackr is the creator marketing intelligence platform for the world’s leading brands. Built for global enterprise complexity…
4.3
122 reviews
Quote-based
Truconversion is a SaaS application that offers conversion rate optimization tools to improve revenues for e-commerce site…
4.3
6 reviews
As a pioneer in broadcast, podcast, and online video intelligence, tveyes partners with organizations to uncover and act on the…
4.3
927 reviews
Yieldbot is a digital media technology that connects brands to the real-time intent of consumers. Yieldbot is the only open…
4.3
6 reviews
Annex cloud empowers brands to launch, scale, and optimize loyalty programs that drive measurable business results. Our loyalty…
4.2
37 reviews
Located in the heart of Dallas, call box is a high-energy technology company that created a first-of-its-kind call tracking…
4.2
80 reviews
Clearvoice takes the hassle out of content production by combining our network of thousands of vetted freelance talent, our…
4.2
23 reviews
Clutch is a behavioral operating platform built for high-frequency commerce. Most platforms are built to observe. Clutch is built…
4.2
16 reviews
Turn conversations into customers. Create and convert more leads with conversation analytics®, AI voice and call tracking…
4.2
46 reviews
At dynata, we deliver the highest quality first-party data to help businesses around the world gain precise insights, activate…
4.2
11 reviews
Emedia monitor (emm) is an international media monitoring company based in the heart of vienna. Our solutions provide clients…
4.2
12 reviews
Etiya is a leading software company providing customer experience focused AI driven digital transformation with its own…
4.2
3 reviews
Inspectlet records videos of your site visitors as they use your site, allowing you to see everything they do. See every mouse…
4.2
25 reviews
The Integrate Demand Ecosystem connects the essential data, technology and consulting services providers marketers need to…
4.2
70 reviews
Kenscio digital marketing pvt. Ltd. Is India’s leading SaaS company for omnichannel marketing and messaging, delivering…
4.2
9 reviews
Founded in 2007, matomo is the leading open-source web analytics platform, designed to put privacy and data ownership back in the…
4.2
87 reviews
Freemium
Ninjacat is an AI-enabled data, analytics, and agent platform built for modern marketing teams. It connects hundreds of marketing…
4.2
258 reviews
Precise impression, llc is a SaaS company based out of minneapolis, mn on a mission to help companies increase online sales…
4.2
5 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.