Matomo (formerly Piwik)

About Matomo (formerly Piwik)

Founded in 2007, matomo is the leading open-source web analytics platform, designed to put privacy and data ownership back in the hands of businesses. Built for organisations that prioritise and demand accuracy, complete data, and ethical analytics practices, matomo is a privacy-first alternative to conventional analytics platforms - offering 100% data ownership, gdpr compliant configurations, and flexible hosting options, whether on-premises or in the cloud.
Matomo powers over 1.4 million websites across 190+ countries, is available in 50+ languages, and is trusted by some of the world’s best-known brands, governments, and institutions to deliver enterprise-grade insights. From a/b testing and heatmaps to session recordings, conversion funnels, goal tracking, tag management, and consent management - matomo offers the advanced tools enterprises need, without compromising privacy.
Whether you're optimising user journeys or navigating strict compliance requirements, matomo empowers you