Type

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

6,280 businesses

Account-Based Marketing Software 67Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 714Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42

WordPress plugin to create email signup forms that convert visitors into subscribers combined with email automation & newsletter…

3.7 3 reviews

MailUp

Lodi, Lombardy, Italy

Da più di 40 anni, siamo l’autentico riferimento in italia per le specialità alimentari e dolciarie. Ricerchiamo e selezioniamo…

3.7 45 reviews Subscription

Marketing 360

Square, New Jersey, United States

Joining forces after 35 years. In 1991, two brothers set out on their own paths, founding firstline lock & doors and academy…

3.7 48 reviews

Percolate by Seismic

New York, New York, United States

Percolate is now part of the seismic enablement cloud. Seismic acquired percolate in 2019. Give them a follow at @seismic for the…

3.7 72 reviews

Post Planner

San Francisco, California, United States

Post the best content in your industry - in minutes per month. Schedule posts to LinkedIn, Instagram, Facebook, Google biz…

3.7 41 reviews

ReferenceEdge

Denver, Colorado, United States

Since 2003, point of reference has been helping companies leverage customer advocates to fuel business growth and fortify brands…

3.7 6 reviews

ReviewPush

Austin, Texas, United States

Reviewpush found it's place within the customer experience management space in 2011, when lee mcniel, founder and CEO, was…

3.7 14 reviews

The ultimate guide to optimizing your website

3.7 3 reviews

SEOJet

Gilbert, Arizona, United States

Seojet is backlink software for marketers and SEO agencies. Using data from #1 ranked websites across all industries and niches…

3.7 5 reviews

SEOprofiler

San Francisco, California, United States

Seoprofiler.com is a full-featured website promotion tool that offers everything that you need to get high rankings on Google and…

3.7 19 reviews

Join our newsletter. Get your daily dose of search know-how. Latest articles trending music YouTube recent articles

3.7 10 reviews

Tapatalk

Italy

Benvenuti nella più grande community nikonista indipendente dedicata al marchio nikon e a tutti I nikonisti: nikon club italia…

3.7 13 reviews

Tapfiliate

Amsterdam, Noord-Holland, Netherlands

Tapfiliate is a leading affiliate and referral tracking platform designed to help small, medium, and growing businesses spend…

3.7 10 reviews Usage-based

Touchpoint Dashboard

Hackensack, New Jersey, United States

Touchpoint dashboard helps your organization run smarter by presenting a streamlined “dashboard” view of the areas in the…

3.7 9 reviews

Vestorly

New York, New York, United States

**vestorly was acquired by fmg suite on July 27th 2023.*** See the press release here…

3.7 3 reviews

Warfare Plugins

Harbor Springs

A small team of WordPress enthusiasts who love building things for digital content creators. Our primary product, social warfare…

3.7 3 reviews

AmazingMail

Phoenix, Arizona, United States

Email, web and social media are powerful virtual tools but customers want and need real connections too. This is why sales and…

3.6 4 reviews

Anyleads

San Francisco, California, United States

We are the leading marketing automation platform serving more than 300,000 businesses daily. We operate in 9 countries, based in…

3.6 6 reviews

Betwext

New York, New York, United States

Private label manafacturer/supplier of women's and men's fashion belts. Supplying all the largest USA retailers with cutting edge…

3.6

BrandYourself

New York, New York, United States

Brandyourself is a leading online reputation management and privacy company. We provide diy tools and custom services to help…

3.6 18 reviews

Campaigner

Newcastle-Upon-Tyne, United Kingdom

Campaigner offers a robust marketing automation platform for sending email and sms marketing messages, either separately or…

3.6 122 reviews

Campaigner Email

Newcastle-Upon-Tyne, United Kingdom

Campaigner offers a robust marketing automation platform for sending email and sms marketing messages, either separately or…

3.6 122 reviews

Capterra

Arlington

Capterra is the #1 destination for organizations to find the right software and services, with 100,000+ solutions across 900…

3.6 95 reviews

Loopy loyalty is a free digital stamp card solution for businesses. Create digital stamp cards online, send push updates, and…

3.6 6 reviews
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Showing 3,168 of 6,280 — 3,112 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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