Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

2,276 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Vizz Media Event App

Noida, Uttar Pradesh, India

We at vizz media specialise in creating customer engagement solutions for our clients on web & mobile platforms including content…

Unrated

VOCO

Tel Aviv, Israel

Voco leads the micro-influencers revolution: Traditional ads are hard and expensive so brands are looking for alternatives. Voco…

Unrated

Voodo SMS

Huddersfield, England, United Kingdom

Voodoo is a powerful, easy to use mobile messaging platform built by end-users for end users. Pound for pound, direct message…

Unrated

Votion

Sausalito, California, United States

Create content that your audience will love & care about and tell your brand story in new ways. With the changing digital…

Unrated

vServices LTD

London, England, United Kingdom

"vservices - your custom software development house Vservices is a global software development house with 100’s of customers…

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Waapiti

Barcelona, Cataluna, Spain

Waapiti is an intelligent content management and distribution SaaS web-based platform designed with usability in mind. Waapiti…

Unrated

Walmoo

Riga, Riga, Latvia

Interaction-as-a-service / loyalty-as-a-service The simplest and most flexible self-service platform that makes customer/visitor…

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Warmbox help you to warm up your cold email inbox to never land in spam anymore How it works: Connect warmbox to your inbox in…

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Way Live

Chicago, Illinois, United States

Create custom landing pages that convert more visitors. No coding required.

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Wearisma

London, England, United Kingdom

We are the most comprehensive creator marketing and social intelligence platform, built for brands and agencies ambitious in…

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Webfusion

London, England, United Kingdom

The fusion analytics team are masters in successfully integrating and interrogating data to power business performance. We bring…

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Webinar Middleware

Orlando, Florida, United States

Narware is software as a service company that provides the ability to maximize your revenue from webinars by being able to drive…

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webMOBI

Sunnyvale, California, United States

At webmobi, we empower businesses to unlock their full potential by leveraging cutting-edge technology and delivering exceptional…

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Web Signage

Mirabella Imbaccari, Sicilia, Italy

Edisonweb has its roots in research and development of innovative software solutions delivered as a service. Since the…

Unrated

Wendigo Floorplan

Athens, Georgia, United States

Wendigo is a value-added reseller of trade show and expo software and services.

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WGSN Insight

United Kingdom

Wgsn is the global authority on consumer trend forecasting. We help brands around the world create the right products at the…

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Wheel of popups is an online "spin to win" promotion builder that works on any sales channel. The world's #1 promotion builder to…

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Where to Buy

New York

More than just a store locator. Where to buy uses robust, on-shelf store data to power a variety of tools that shorten the…

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White Label Loyalty

Leeds, England, United Kingdom

We’re experts in creating long-lasting and mutually rewarding relationships between brands and customers. White label loyalty is…

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Whitemobi is a mobile performance marketing network specialized in providing content monetization tools for publishers, content…

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Wildfire

Solana Beach, California, United States

Wildfire systems is the enterprise commerce intelligence platform that transforms customer loyalty from a cost center into a…

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Wizaly

Paris, Île-De-France, France

Our game-changing wizaly platform harnesses the power of algorithmic attribution to offer advertisers a transformative advantage…

Unrated

Woofy

New York, New York, United States

Social media management for small businesses. Owned and operated by zignite labs, llc.

Unrated
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Showing 2,256 of 2,276 — 20 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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