Wildfire

About Wildfire

Wildfire systems is the enterprise commerce intelligence platform that transforms customer loyalty from a cost center into a self-funding revenue flywheel. We provide the white-label infrastructure that enables the world’s leading banks, fintechs, and technology platforms to build engaging rewards programs that help drive new revenue streams with relevant and contextual rewards plus retail media.
Our platform connects our clients' customers - millions of motivated shoppers - to a global ecosystem of over 50,000 merchant programs. By being present across the digital shopping journey, from mobile apps to browser extensions and AI-assisted search, we help our clients capture valuable shopping data.
Our self-optimizing platform drives a continuous value flywheel with 3 core components:
• delivering relevant offers: we extend your program’s value across the open web via white-label browser extensions, shopping portals, & APIs.
• data intelligence in action: we move beyond basic transa