We're the most rapidly evolving free link shortening engine, fast and robust. Among other brilliant things, once.to offers unique…
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
2,276 businesses
Onecount is a customer data platform coupled with a robust marketing tech stack (mts). The highly integrated platform is ideal…
Openback is now part of Twitter. Find out about job openings on Twitter careers.
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Super fast and modern drag and drop marketing web funnel builder for small and medium sizes businesses. Build Highly SEO…
In February 2021, mightyhive, global leader in data and digital marketing, acquired datalicious. Mightyhive is the leading data…
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Otherlevels enables operator’s to amplify their brand and increase profitability by acquiring more, and retaining customers…
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Pack is a innovative social advocacy tool that puts people at the centre of digital campaigns.
Landing page management software for B2B marketers. Create, update & analyze dozens to thousands of mobile responsive landing…
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At parative, we believe that every revenue problem is a data problem waiting to be solved. Parative's data intelligence tools…
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Partnify is an online platform where professionals & businesses connect, create and collaborate.
Envie sms a clientes de forma rápida y sencilla, envíos sms desde sólo 0.055 €/sms (tarifas), enviar sms eficientes al mejor…
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Showing 1,992 of 2,276 — 284 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.