Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

2,276 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

AGNITAS

München, Bayern, Germany

With the e-marketing manager (emm), agnitas offers an intuitive marketing automation software for creative multi-channel…

3.5 1 reviews

Aislelabs Customer Hub

Toronto, Ontario, Canada

At aislelabs, we believe that data in the built environment has untapped potential. That building systems, like wifi, aren’t just…

3.5 1 reviews

Bryj

Los Altos, California, United States

Bryj is the all-in-one AI-powered platform for building, launching, and scaling high-performing mobile apps. Brands use bryj to…

3.5 2 reviews

Captora

Mountain View, California, United States

Captora is a top of funnel (tofu) platform that helps you target, launch and optimize high-performing campaign portfolios at…

3.5 2 reviews

CO-SENDER

Los Angeles, California, United States

Co-sender is a multi-channel campaign management tool designed to simplify communication and reduce costs for city, state, and…

3.5 1 reviews

Customer Alliance

Berlin, Berlin, Germany

Customer alliance is a guest feedback intelligence platform for hospitality businesses. We turn guest feedback into clear…

3.5 2 reviews

Cuutio

Helsinki, Uusimaa, Finland

You don’t need to be the best as long as you are stronger than the competition. We help you to be just that. We are a finnish…

3.5 1 reviews

CX Network

London

Cx network is the leading online community for global customer experience, call center, service, insight and marketing…

3.5 1 reviews

Demographics Pro

Carrboro, North Carolina, United States

Demographicspro delivers detailed aggregate audience demographic estimates helping you and your customers understand the full…

3.5 1 reviews

eGENTIC

Sulzbachts, Hessen, Germany

Egentic, a global leader in direct and performance marketing since 2001, boasts over 100 employees across four locations…

3.5 1 reviews

EventMAX

Minneapolis, Minnesota, United States

G2planet provides comprehensive event management and execution solutions to the largest organizations in the world. Our…

3.5 1 reviews

Flashissue

Atlanta, Georgia, United States

If you hate creating email newsletters then you'll love what we're doing. It's been called an insanely cool new marketing tool…

3.5 19 reviews Usage-based

GroupM

Dubai, United Arab Emirates

Groupm is wpp’s media investment group and the world’s largest leading media investment company with a mission to shape the ‘next…

3.5 4 reviews

Intentdata.io, inc. Is a woman-owned marketing technology firm that provides third-party intent data to enhance clients' demand…

3.5 1 reviews

Jellyreach

Tuzla, Bosnia And Herzegovina

Email and sms marketing automation software that allows you to deliver automated, relevant, and timely messages aligned with…

3.5 2 reviews

We help companies create engaging experiences that generate leads.

3.5 1 reviews

LeadScoreApp

Herning, Central Jutland, Denmark

Med leadscoreapp kan du sætte dit salg og markedsføring på autopilot! Når personer, der er tilmeldt dit nyhedsbrev, besøger din…

3.5 1 reviews

LinkTexting

San Francisco, California, United States

Linktexting is the world's simplest text-to-download form generator for mobile app landing pages. Linktexting has brought better…

3.5 2 reviews

Mail Blaze

Cape Town, Western Cape, South Africa

Mail blaze is an email marketing platform built for marketing teams who want more from email. Not just sends. Not just open…

3.5 2 reviews Usage-based

Mailing Manager

Northampton, England, United Kingdom

Your complete email marketing companion. With mailingmanager you can create beautiful, engaging emails, send them en masse to…

3.5 1 reviews

Mailtastic

Mainz, Rheinland-Pfalz, Germany

Welcome to mailtastic! Do you know that your clients, contacts and potential customers see your email signature more than they…

3.5 1 reviews

Market Logic Software

Berlin, Berlin, Germany

Market logic’s end-to-end market insights platform helps the world’s leading brands to anticipate consumers faster, with…

3.5 2 reviews

Marketvolt

St. Louis, Missouri, United States

Founded in 2001, marketvolt can help you: :: attract more leads. :: engage prospects to move them through the sales funnel more…

3.5 1 reviews

MightyScout

Las Vegas, Nevada, United States

Mightyscout helps brands and agencies like l'oreal, the body shop, tonal find influencers, collect media (even stories), send…

3.5 1 reviews
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Showing 1,392 of 2,276 — 884 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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