Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

6,484 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

ShopPop

Amsterdam, Noord-Holland, Netherlands

Drive customers back to your store with automated notifications on whatsapp & messenger

4.7 14 reviews

Shorthand

Brisbane, Queensland, Australia

Shorthand is the publishing platform that combines human craft with design intelligence to help brands, builders, and newsrooms…

4.7 61 reviews

SimpleTexting

Miami Beach, Florida, United States

Simpletexting is the easiest way to send messages to customers, employees, or anyone else you need to reach. Trusted by fortune…

4.7 576 reviews

Slate

New York, New York, United States

At slate, we revolutionize social content creation for brands. Our platform empowers social media teams to effortlessly craft…

4.7 39 reviews

SmarterStats

Phoenix, Arizona, United States

Founded in 2003, smartertools inc. Is an information technology management software company that builds applications to help…

4.7 9 reviews

SMTP2GO

Christchurch, Canterbury, New Zealand

Email deliverability matters. Your messages don't belong in a spam folder. Smtp2go makes email delivery easier. We take care of…

4.7 196 reviews Freemium

SoAmpli

Leeds, England, United Kingdom

Soampli is a social sharing tool designed to empower employees and leverage their advocacy. It empowers your whole organisation…

4.7 11 reviews

Social HorsePower

Toronto, Ontario, Canada

Creating and managing brand ambassadors has always been a marketing fantasy. The logistical nightmare of managing that many brand…

4.7 51 reviews

SocialWeaver

Washington, District Of Columbia, United States

Everyone in your network can be a powerful advocate for your brand. Scale your marketing reach by directly engaging your…

4.7 11 reviews

Sociuu

København N, Capital Region, Denmark

Employee advocacy made simple. Sociuu enables - and motivates - your employees to share corporate social media content. Why…

4.7 3 reviews

spokal

Vancouver, Bc

Social media scheduling that learns from your audience to drive more traffic and leads while freeing you from low-level…

4.7 3 reviews

Statusbrew

Wilmington, Delaware, United States

Statusbrew has 1:1 feature parity with industry leading smm tools and is generally lower priced for the same features, social…

4.7 174 reviews

Stensul

New York, New York, United States

Stensul is the governed creation™ platform for enterprise marketing teams. We help teams create campaigns faster, safely, and on…

4.7 61 reviews

StoryTap

Vancouver, Canada

Easy video testimonial tech, shared even to Google reviews No crews. No hassle. Just real customer experiences on video -…

4.7 10 reviews

stride events

Provo, Utah, United States

Online event registrations by stride events - the leader of event services Stride events includes all of the features you need to…

4.7

Stripo.email

Newark, Delaware, United States

Stripo is an online drag-n-drop and html email platform. We help you build high-quality emails of any complexity, including ones…

4.7 97 reviews

TextBoom

Coral Gables, Florida, United States

| tb alerts | home

4.7 3 reviews

TextUs

Denver, Colorado, United States

Textus is business texting software that increases engagement with prospects, customers, workers, and candidates resulting in…

4.7 393 reviews Per user

Thanks.io

Londonderry, New Hampshire, United States

"cross-channel" retargeting at it's finest! Send automated "handwrittten" postcards to all your leads. Just $.99 per card, with a…

4.7 3 reviews

Tix

Long Beach, California, United States

Tix is a state-of-the-art, cloud-based ticketing solution. We specialize in feature-rich, low-cost solutions designed to maximize…

4.7 9 reviews

T.LY

London

The simple life app coaches people on long-term weight loss and healthy eating. We empathize with the frustration people feel as…

4.7 3 reviews

Tomba

Claymont Claymont, Delaware, United States

The most powerful email-finding tool which is able to list all the email addresses of people who are working in a particular…

4.7 21 reviews

TOPOL.io

Praha

Topol.io is an intuitive drag-and-drop email editor, available both as an embeddable plugin for SaaS platforms and as a…

4.7 46 reviews Freemium
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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