Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

287 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Leadinfo

Capelle Aan Den Ijssel, Netherlands

Identify your B2B website visitors with leadinfo. Simple and in real-time.

4.4 354 reviews

LeadWorx

Los Angeles, California, United States

Your sales team is reaching out blindly to hundreds of prospects every day, with the hope that one of them is looking for your…

4.4 11 reviews

MindFire

Irvine

Mindfire is omnichannel marketing technology that proves direct mail ROI. We connect physical mail to digital response-tracking…

4.4 11 reviews

Ripl

Seattle, Washington, United States

You’re not a social media expert, and with ripl you don’t have to be. Ripl’s all-in-one app helps you create, schedule, post, and…

4.4 11 reviews

Tripleseat

Concord, Massachusetts, United States

Tripleseat is the leading event management software for venues, built for hospitality by hospitality. Trusted by over 20,000…

4.4 275 reviews

Turtl

London, England, United Kingdom

Turtl is the first and only revenue content™ platform that helps you get more revenue from your marketing. We help hundreds of…

4.4 47 reviews

User.com

Paris

Part of positive’s digital marketing ecosystem, positive user is a full-stack marketing automation platform that helps businesses…

4.4 38 reviews

Visual Visitor

Alpharetta, Georgia, United States

We specialize in consent-based, person-level identification of website visitors, including first name, last name, email, and 37…

4.4 23 reviews Subscription

eTrigue

San Jose, California, United States

Etrigue is a leading provider of "thru-partner" marketing-as-a-service capabilities and marketing automation SaaS products that…

4.3 42 reviews

Jooicer is a tool for Twitter that helps you to grow your audience. Set your own strategy, using the modules that help you most…

4.3 10 reviews

Leadberry

Los Angeles, California, United States

Leadberry is a B2B web application that converts website visitors to sales leads. Powered by Google analytics. Find out how…

4.3 16 reviews Subscription

Lead Forensics

London, England, United Kingdom

Lead forensics is the software that reveals the identity of your anonymous website visitors, turning them into actionable…

4.3 668 reviews

LeadGenius

Berkeley, California, United States

Leadgenius helps B2B companies find and reach their next best customers. We combine AI, human research, and automation to deliver…

4.3 13 reviews

Pi Research

Bengaluru

What’s in the name? Pi, the mathematical constant which has intrigued humans since the day it was discovered. The value keeps on…

4.3 2 reviews

Postalytics

Rockland, Massachusetts, United States

We deliver enterprise-grade direct mail automation with automated workflows and deep integration & analytics--all in a…

4.3 5 reviews

Printfection

Denver, Colorado, United States

Swag pro (formerly printfection) is a swag management platform that simplifies the buying, managing, and distribution of swag and…

4.3 289 reviews

Radiate B2B

London, England, United Kingdom

We combine our data expertise with a decade of marketing experience to help scaling B2B companies accelerate their GTM campaigns…

4.3 3 reviews

Rev

San Diego, California, United States

Getrev is reinventing demand generation with AI precision. We help B2B marketing teams move beyond spray-and-pray outreach to…

4.3 12 reviews

Sarv Email Marketing

Jaipur, India

Sarv.com: revolutionising customer experience We believe communication is the backbone of every successful business. We empower…

4.3 2 reviews

vFloorplan

London, England, United Kingdom

At vfloorplan, we transform static venue floorplans and capacity charts into branded, interactive experiences that drive…

4.3 12 reviews

Crozdesk

Vancouver, British Columbia, Canada

Crozdesk.com is a discovery platform that makes the search for software simple. With user and expert reviews, detailed profiles…

4.2 27 reviews

Dux-soup is the leading marketing automation tool used by sales professionals, teams and agencies to generate leads on LinkedIn…

4.2 56 reviews
View more RevAgents

Showing 120 of 287 — 167 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

Looking for marketing software?

Tell us what you need and we will shortlist providers for you.

We will only use your details to make this introduction.