Type

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

2,234 businesses

Account-Based Marketing Software 68Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42

Kenscio Email Marketing

Bengaluru, Karnataka, India

Kenscio digital marketing pvt. Ltd. Is India’s leading SaaS company for omnichannel marketing and messaging, delivering…

4.2 9 reviews

lc.cx

Pérols, Occitanie, France

Keyce academy est un établissement d’enseignement supérieur composé de 2 écoles spécialisées - 1 keyce business school keyce…

4.2 3 reviews

LeadOutcome

Atlanta, Georgia, United States

Leadoutcome provides a marketing automation solution everyone can afford. At an unbelievable price point of $39.99 and $59.99 /…

4.2 3 reviews

Lnkiy

India

Free url shortener with advanced links tracking and link management platform. Create your long url shorter with lnkiy.com and…

4.2 11 reviews

Mailtrap

Los Angeles, California, United States

Modern email delivery for developer and product teams in growing digital companies. Mailtrap is a bootstrapped team that's been…

4.2 10 reviews

Markerly

Dripping Springs, Texas, United States

Markerly is an influencer technology platform specializing in influencer identification and tracking. We power the most impactful…

4.2 8 reviews

MeetEdgar

Edina, Missouri, United States

Edgar schedules your social media so you don't have to. Save time planning, creating & publishing your social media content all…

4.2 52 reviews

NinjaCat

New, New York, United States

Ninjacat is an AI-enabled data, analytics, and agent platform built for modern marketing teams. It connects hundreds of marketing…

4.2 258 reviews

Okendo

Sydney Streets, New South Wales, Australia

We believe happy customers make the best marketers. That’s why we built okendo - the customer marketing platform that creates…

4.2 10 reviews

Optinmonster is a robust customer acquisition and lead-generation application that allows you to create highly effective optin…

4.2 70 reviews

Postie

Austin

Postie is a marketing technology company that has transformed direct mail by enabling it to perform like a digital channel. In…

4.2 3 reviews

Printed.com

Cramlington Newcastle-Upon-Tyne, United Kingdom

We’re printed.com. We provide real printed solutions for real people, working together to bring brilliant ideas to life…

4.2 3 reviews

Qoruz

Bengaluru, India

Qoruz is an enterprise-grade creator collaboration platform. Qoruz makes it easy for brands to collaborate with the right…

4.2 10 reviews

Raven Tools

San Jose, California, United States

SEO analysis & online marketing software Raven's site auditor quickly analyzes a site to find all of the desktop and mobile SEO…

4.2 151 reviews

Recollective

Ottawa, Ontario, Canada

Recollective is the leading guided discovery platform with a simple mission: to help global brands and agencies bring the…

4.2 12 reviews

RedEye

Farm, United Kingdom

Redeye’s AI driven marketing automation platform, perfect for the B2C marketer, enables you to automate personalised…

4.2 66 reviews

Repuso

Tel Aviv

Reputation management, made easy. Tl;dr (too long; didn't read): - automatically monitor & collect reviews from all your social…

4.2 7 reviews

Retortal

Maidstone

Retortal provides digital asset creation, management and publishing for the direct selling industry. Retortal has helped many of…

4.2 3 reviews

Roster

Lehi, Utah, United States

Roster helps e-commerce brands easily manage and engage their ambassadors, affiliates, and influencers-all in one powerful…

4.2 41 reviews

Shape Integrated Software

Bend, Oregon, United States

Ninjacat is an AI-enabled data, analytics, and agent platform built for modern marketing teams. It connects hundreds of marketing…

4.2 258 reviews

ShareThis Share Buttons

Palo Alto, California, United States

Sharethis, a predactiv company has unlocked the power of global digital behavior by synthesizing social share, interest, and…

4.2 19 reviews

Shogun Page Builder

San Mateo, California, United States

Grow your business with a comprehensive suite of optimization, personalization, visual merchandising and SEO tools built for…

4.2 9 reviews

SimplyCast

Dartmouth, Nova Scotia, Canada

Simplycast is a worldwide leading provider of hyperautomation use case solutions. They offer a comprehensive solution within a…

4.2 12 reviews

Socialshaker

Lille, Hauts-De-France, France

Socialshaker est une solution SaaS qui permet d'accélérer la création de campagnes marketing interactives, et de gérer leur…

4.2 13 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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