Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

1,235 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

NowPrint

North Mankato, Minnesota, United States

Company: nowdocs Products: nowprint -print industry web to print solution -business process management solutions -document…

Unrated

Nuelink

Tetouan

Nuelink is a social media scheduling and automation tool that helps busy entrepreneurs stay consistent without the stress…

Unrated

Odyssey Attribution

Amsterdam, Noord-Holland, Netherlands

Change the way you think about attribution and affiliate marketing! Odyssey offers advertisers and content publishers insights…

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OfferIt

Morganville, United States

Offerit is a leader in the performance marketing software industry for mobile and digital campaign management and tracking…

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Omneo CX Suite

Melbourne, Victoria, Australia

Omneo is a cx suite providing the tools to leverage, support and supplement your existing customer and transactional platforms…

Unrated

Omniscreen Pilot

Cheltenham, Victoria, Australia

Omniscreen is a business name and a trademark of o7 technologies pty ltd. We are a privately funded, australian owned firm and a…

Unrated

Omnitapps

Son, Noord-Brabant, Netherlands

Omnitapps is a multi-touch software that allows you to create amazing interactive digital experiences. Create interactive…

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OMQ Reply

Berlin, Berlin, Germany

Mit ki im kundenservice richtig durchstarten. 🚀 über 100 unternehmen setzen bereits auf die smarten tools von omq, um ihren…

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Onemata

Denver, Colorado, United States

Onemata provides reliable and compliant raw location data that can be analyzed to fuel strategy and growth decisions for…

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OnFrontiers

Ny, New York, United States

We are the experts on expertise. Onfrontiers is an online expert marketplace. Our primary focus is connecting subject matter…

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OnviCord

Dallas, Texas, United States

With over 21 years of proven industry experience and contact center domain expertise, onvisource, inc., pioneers “un-tooling AI”…

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OpenBack

Dublin, Ireland

Openback is now part of Twitter. Find out about job openings on Twitter careers.

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Open Social

Amsterdam, Noord-Holland, Netherlands

Open social offers a sovereign, European-made community collaboration platform with products like a community management system…

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oras.io

Wien, Wien, Austria

Oras.io is a cloud based trade show management software. Receive applications, accept or deny them and handle billing and payment…

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Orbitype

Basel, Kanton Basel-Stadt, Switzerland

World's first agentic cloud os - Where AI agents and humans collaborate seamlessly Orbitype is the next-generation platform where…

Unrated

Ovonts

Mumbai, Maharashtra, India

Ovonts builds the execution layer for intelligent and cyber-physical systems. Intelligence breaks at execution.not at models…

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PADS4

Eindhoven, Noord-Brabant, Netherlands

Pads4 is a software platform to enhance the user experience in a smart digital building. Design the best solution for your smart…

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Panashi Technology Solutions

Dubai, United Arab Emirates

Automate your payments and services with the help of our kiosk solutions. Panashi provide end to end solution including kiosk…

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Parcy

New York, New York, United States

Parcy is the first event management software designed explicitly for hybrid corporate events. Parcy allows users to transform…

Unrated

PassagePoint EDU

Pleasanton, California, United States

Stopware, inc . Has led the development and implementation of visitor management security solutions since 1997. Its flagship…

Unrated Quote-based

Perfect Event Proposals

Oakland, California, United States

The first proposal creation platform designed specifically for event planners. Perfect event proposals focuses solely on…

Unrated

Personalizer

Vancouver, Canada

Limespot is the market leader in ecommerce personalization, trusted by thousands of leading Shopify and bigcommerce merchants…

Unrated

Pitchview

Freiburg Im Breisgau, Baden-Württemberg, Germany

Mit pitchview wird der austausch zwischen health-care-professionals, vertrieb und marketing plötzlich ganz einfach. Die app…

Unrated
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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