Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

2,276 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Get a Newsletter

Stockholm, Stockholm, Sweden

Get a newsletter was founded in 2007 because we wanted to help businesses become more successful. We believe the key to success…

4.3 2 reviews

Heepsy

Vizcaya, Pais Vasco, Spain

Heepsy has consolidated its position as one of the leading players in the influencer marketing space. Based in bilbao, Spain…

4.3 16 reviews

Intentsify

Westwood, Massachusetts, United States

Intentsify empowers B2B marketers to turn buying signals into pipeline by enhancing conversions among decision makers at priority…

4.3 16 reviews

Jooicer is a tool for Twitter that helps you to grow your audience. Set your own strategy, using the modules that help you most…

4.3 10 reviews

Keyword Revealer

Melbourne, Victoria, Australia

Keywordrevealer is simple but powerful fully integrated all in one solutions for SEO, PPC, social media and competitive research…

4.3 9 reviews

Kizen

Austin, Texas, United States

At kizen, we build technology that makes AI actually work for people. Our platform helps organizations automate the workflows…

4.3 22 reviews

Kwanzoo

Santa Clara, California, United States

Kwanzoo provides a signal-based pipeline growth platform both directly to B2B and b2b2c brands and as a white label solution that…

4.3 4 reviews

Lead Forensics

London, England, United Kingdom

Lead forensics is the software that reveals the identity of your anonymous website visitors, turning them into actionable…

4.3 668 reviews

Lead Onion

Portstewart, Northern Ireland, United Kingdom

Find in-market accounts at every buyer journey stage. By capturing buyer research signals across 20 distinct sources, lead onion…

4.3 12 reviews

Leadspace

San Francisco, California, United States

When working with huge volumes of data, the ability to validate and resolve companies and buyers at the enterprise, SMB, or even…

4.3 99 reviews

LiftEngine

Pearl River, New York, United States

Since 2005, liftengine's primary mission has been to help clients better understand and connect with their most responsive…

4.3 7 reviews

LiftIQ

Salt Lake City, Utah, United States

We are a fast, lean tech company driven by a passion to empower individuals and companies in a market with massive potential…

4.3 11 reviews

Locowise

London, England, United Kingdom

The locowise team is passionate about social media analytics. Not your everyday "measurement for the sake of measurement" but…

4.3 4 reviews

LoyaltyPlant

New York, New York, United States

Loyaltyplant is an all-in-one digital solution designed to meet the unique needs of restaurants in today's fast-paced world. We…

4.3

Maileon

Rotterdam, Netherlands

Maileon is a people-focused team that builds smart software and real relationships. We help marketers everywhere level up their…

4.3 3 reviews

MarketSnare

Fort Wayne, Indiana, United States

Marketsnare’s local marketing automation platform empowers marketers to efficiently scale local marketing programs across many…

4.3 5 reviews

Marmind

Vienna, Wien, Austria

Marmind is a leading international vendor of marketing resource management software designed to help global brands optimize…

4.3 55 reviews

Mention

Paris, Île-De-France, France

Mention is the leading tool for brand and media monitoring, social listening and reputation management for enterprises and…

4.3 437 reviews Subscription

Mention Me

London, England, United Kingdom

We find your strongest customer voices and amplify their authentic human influence, giving your brand relevance and control in an…

4.3 53 reviews

Missinglettr

Victoria, British Columbia, Canada

Missinglettr is a social media scheduler designed for non-creatives. We turn your blog posts or YouTube videos into ready-made…

4.3 29 reviews

Monetate

Dallas, Texas, United States

Monetate is the most comprehensive platform for digital personalization, experimentation, and optimization-built for enterprise…

4.3 68 reviews

Moz Local

Vancouver, Canada

Marketing analytics software for SEO, links, and brand • a vibrant online marketing community • resources for learning inbound…

4.3 472 reviews

Mustache

Barcelona, Cataluna, Spain

Mustache.website is a free service you can use to run your email campaigns, host your landing pages or send your transactional…

4.3 2 reviews

Mybizmailer is an easy to use powerful email marketing platform that delivers real results. Our service helps businesses do their…

4.3 2 reviews
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Showing 1,032 of 2,276 — 1,244 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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