Map your show is your trade show technology partner. For 20 years, our technology has been trusted by the world's leading trade…
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
1,235 businesses
Mara solutions is named the best reputation management solution for hotels in 2025. Responding to online reviews can be a…
Marketchorus is a Dallas based technology company that creates dynamic, custom audiences for online advertising, lead generation…
Marketdial assists retailers, restaurants, grocers, cpgs, and convenience store brands in identifying and understanding their…
Marketerboard is a workplace where everyone, in a team comes together to collaborate, engage and plan effective in-built customer…
Mast provides a mobile sales productivity platform that embeds your CRM into your sales team's day-to-day activities…
1000+ delivered projects for clients like t-mobile, tom ford, burberry, mtv, rio olympics, golden state warriors, aveda, jo…
At mattermark, we’re accelerating sales and deal making through data and automation. Mattermark collects and organizes…
Mattersight helps premier brands have better conversations with their customers through enterprise-grade SaaS solutions for…
Tor systems is a market leading provider of real-time, cost-effective, state of the art ticketing, booking and CRM solutions to…
éditeur de solutions de gestion de la relation client, de fidélisation et d’animation de promotions omnicanal temps réel. Depuis…
Telelogos is a software publisher in the fields of digital signage, workspace management and mobility. Telelogos solutions allow…
Agility PR solutions offers a top-rated, AI-powered PR platform designed to streamline media monitoring, outreach, and analysis -…
The only service provider to truly connect you with newsrooms. Bringing together a suite of PR tech products, exclusive media…
Datascouting is a greece based service provider and software developer for information and communications technologies (ict)…
For over 25 years, mediatile has offered the most creative, reliable and convenient digital signage solutions; we don’t just sell…
Meera is an AI text messaging platform that uses natural, human-like conversations to turn more leads into meetings - because…
Meetingbox is the AI-native event intelligence platform built for agencies and corporate event teams. Run world-class events, 65%…
Meeting mojo is a powerful online event hub supporting in-person, hybrid and digital events. Easy to set up and use, it’s also…
Meltingspot is an all-in-one software adoption platform. It helps companies train their employees on internal tools (CRM, ERP…
Komplettlösungen rund um den bereich digital signage (digitale beschilderung). Es werden digital signage hardware (von diversen…
Axiom offers strategic marketing consulting for customer loyalty management and relationship marketing. With more than 20 years…
Wir denken ki weiter. Ob mittelstand, agentur, behörde oder startup: für smarte teams und zukunftstaugliche entscheidungen…
First impressions matter. If your event site looks clunky, your attendees start questioning the value of the event before they’ve…
Showing 1,008 of 1,235 — 227 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.