Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

2,276 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Terminus ABM Platform

Atlanta, Georgia, United States

Terminus is now part of demandscience - please visit demandscience: https://www.LinkedIn.com/company/demandscience/ Demandscience…

4.4 433 reviews

Trendhero is an advanced influencer marketing platform for Instagram. Main purposes: 1. Search and discovery 2. Fake followers…

4.4 71 reviews

Turtl

London, England, United Kingdom

Turtl is the first and only revenue content™ platform that helps you get more revenue from your marketing. We help hundreds of…

4.4 47 reviews

Unbounce

Vancouver, British Columbia, Canada

Unbounce is the leading landing page platform for building, testing, and optimizing high-converting pages. Trusted by over 15,000…

4.4 346 reviews

Unstack

Boston

Unstack delivers personalization and shoppable content for ecommerce brands to grow their businesses faster. Bring customer data…

4.4 22 reviews

UpContent

Pittsburgh, Pennsylvania, United States

Upcontent is a leading intelligent content discovery technology that helps you build trust and deepen relationships with curated…

4.4 232 reviews

User.com

Paris

Part of positive’s digital marketing ecosystem, positive user is a full-stack marketing automation platform that helps businesses…

4.4 38 reviews

Vero is a customer engagement platform built for B2C and B2B product-led teams. Marketers use vero to send email, iOS/Android…

4.4 27 reviews

Visual Visitor

Alpharetta, Georgia, United States

We specialize in consent-based, person-level identification of website visitors, including first name, last name, email, and 37…

4.4 23 reviews Subscription

Weven

Boston, Massachusetts, United States

We exist to empower venue hosts to be their best selves every day, for every couple. To do this we get the hard stuff and the…

4.4 5 reviews

zigihub

Alpharetta, Georgia, United States

Zigihub is world's first integrated and intelligent revenue acceleration platform covering the entire spectrum of CRM, sales…

4.4 8 reviews

Zuberance

San Carlos, California, United States

Zuberance is the leading social media marketing company focused on brand advocates. Zuberance’s award-winning brand advocacy…

4.4 15 reviews

1PointMail

Boston, United States

1point is a leader in interactive marketing technology. Our team consists of seasoned professionals from around the globe, and…

4.3 10 reviews

AccountPal

Austin

Account based marketing, account centric sales, account engagement analysis, account playbooks on Salesforce.com

4.3 5 reviews

Actito

Louvain-La-Neuve, Wallonie, Belgium

Actito is the European customer engagement platform that combines power and simplicity to enable marketing teams to orchestrate…

4.3 137 reviews

Ada

Gricignano Di Aversa Caserta, Campania, Italy

L’obiettivo di genesis mobile è alimentare connessioni, relazioni e conversazioni tra brand e utenti. Forniamo strumenti e…

4.3 3 reviews

AdStage

San Francisco, California, United States

We're an sf based SaaS company dedicated to getting marketers information so they can make the best decisions possible (when it…

4.3 95 reviews

aklamio

Berlin, Berlin, Germany

Aklamio's fully serviced customer incentives platform revolutionizes the marketing for top global brands, streamlining the…

4.3 12 reviews

Alli AI

Rehoboth Beach, Delaware, United States

Alli AI is the AI search visibility platform. We make any website visible to ChatGPT, claude, gemini, and 50+ other AI search…

4.3 6 reviews

AnyTrack

Tel Aviv, Israel

Anytrack is a powerful tool that instantly, track and syncs any conversion data source with your favorite analytics platforms…

4.3 2 reviews

Azavista

Amsterdam, Noord-Holland, Netherlands

Azavista is a solution for corporate event organisers who are aiming to streamline their event planning processes. We offer a…

4.3 6 reviews

Blueshift

San Francisco, California, United States

Blueshift, headquartered in San Francisco, enables brands to automate and personalize engagement across every marketing channel…

4.3 215 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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