Type

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

2,234 businesses

Account-Based Marketing Software 68Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42

MagicLinks

Los Angeles, California, United States

Magiclinks powers social commerce through an exclusive marketplace for video influencers and the worlds’ leading brands. Our…

4.4 69 reviews

MailGenius

Santa Barbara, California, United States

Mailgenius is a free email testing tool that helps you avoid the spam folder with human friendly solutions and live chat. Run a…

4.4 5 reviews

Mailstyler 2 is the template creation software that allows you to get the perfect design for your newsletter, without knowing how…

4.4 10 reviews

MailZak

Bengaluru, Karnataka, India

Mailzak powers your marketing campaigns without you making much efforts. With mailzak, email marketing is more than just sending…

4.4 18 reviews

Maropost Marketing Cloud

Toronto, Ontario, Canada

Maropost offers a unified commerce platform that empowers ecommerce merchants and retailers to scale faster, operate more…

4.4 135 reviews

Marsello

Wellington, Wellington, New Zealand

We're marsello - the loyalty and marketing platform for omnichannel brands. Our purpose is simple: we help brands grow their…

4.4 31 reviews

MassMailServers BULK SMTP

St. Louis, New Jersey, United States

Mass mail servers offer best smtp servers that comes with complete bulk email marketing solution. A brief history of…

4.4 5 reviews

Metigy

Chatswood, New South Wales, Australia

If you’re not getting the results from your social marketing program, that you should be, then it is time to consider a marketing…

4.4 13 reviews

Mindbox

Москва, Москва, Russia

Mindbox - облачная платформа автоматизации маркетинга. помогает бизнесу обрабатывать данные клиентов и в едином окне запускать…

4.4 6 reviews

MindFire

Irvine

Mindfire is omnichannel marketing technology that proves direct mail ROI. We connect physical mail to digital response-tracking…

4.4 11 reviews

Newswire

Raleigh, North Carolina, United States

Newswire.com is a results-driven press release distribution and media outreach platform that helps brands increase visibility…

4.4 517 reviews

Oktopost

San Francisco, California, United States

Ez texting - the effortless way to start text marketing. Since 2004, ez texting has provided 230,000+ growing businesses and…

4.4 138 reviews

Onclusive

London, England, United Kingdom

Onclusive is the global benchmark for integrated media content, turning enriched data into actionable insight across every…

4.4 114 reviews

OnlyWire

Chicago, Illinois, United States

Onlywire, llc (www.onlywire.com) is a social media engine that provides publishers, bloggers, and SEO professionals the ability…

4.4 11 reviews

Pabbly Email Marketing

Bhopal, Madhya Pradesh, India

At pabbly, we offer a variety of tools that a business would need to grow and scale. People throughout the past few years have…

4.4 4 reviews

Parse.ly

New York, New York, United States

Content drives everything, but most teams are flying blind. Parse.ly gives editorial, marketing, and product teams the insights…

4.4 149 reviews

Pi Datametrics

Brighton, England, United Kingdom

Pi datametrics is the enterprise SEO and search intelligence platform built for the AI era of search. We help SEO leaders and…

4.4 46 reviews

Postcron

Córdoba, Argentina

Postcron is the most powerful tool to publish and schedule posts on Facebook, Twitter, LinkedIn and pinterest at the same time…

4.4 38 reviews

Proof Experiences

Austin, Texas, United States

Proof graduated the world's top startup accelerator, y combinator, in the winter class of 2018. Since then, proof has grown and…

4.4 7 reviews

ReferralCandy

Singapore, Singapore

We build easy to use, self serve software products that help small and medium businesses to grow and succeed. Referralcandy…

4.4 83 reviews

The way brands communicate online is rapidly evolving. Personal devices and online networking options allow us to measure…

4.4 4 reviews

Remarkety

New York, New York, United States

Remarkety is a leading ecommerce marketing automation platform designed for ecommerce from the bottom up. Changing the way…

4.4 40 reviews

Replyify

Cleveland, Ohio, United States

Put your sales process on autopilot by automating your cold emails and follow-ups. A modern sales platform to automate your…

4.4 10 reviews

ReportGarden

Wilmington, Delaware, United States

Reportgarden is a digital marketing reporting tool that allows a comprehensive performance analysis by providing a consolidated…

4.4 26 reviews
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Showing 936 of 2,234 — 1,298 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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