Giftsenda is a global corporate gifting platform that enables organizations to send thoughtful, on-brand gifts at scale, without…
Type
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
6,281 businesses
Glassbox is a leading AI-driven platform that captures, analyzes and optimizes user interactions across all digital channels…
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With MaaS+CRM, close deals effectively using our advanced sales tools while our marketing team fills your pipeline. Experience…
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Hushly’s is a buyer experience and conversion platform for B2B marketers. Hushly is the only B2B marketing platform in the market…
The survival summit produces and distributes media related to survival preparedness. We travel the globe to find the most…
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Infinigrow is an AI-native revenue marketing analytics platform, acquired by amplitude. Our technology and team are now part of…
Innertrends specializes in customer journey data analysis for SaaS companies. By leveraging existing data, innertrends' team of…
Insideup is a performance-driven demand generation agency with over 14 years of experience in B2B marketing. We bridge the gap…
Insightech provides digital product owners, martech and analytics teams with clear user experience insights so they can…
Ngdata is a global digital experience company that partners with businesses to harness the power of data to drive…
Involve asia technologies sdn bhd (1017157-v) is a leading affiliate marketing platform headquartered in kuala lumpur, malaysia…
Iqblade is a next generation digital agency, providing data-driven marketing services and B2B intelligence on behalf of the…
Jeffreyai is not just a business engagement platform; it's the brilliant catalyst that propels scaling businesses into the fast…
Jet interactive is an australian business communications platform that helps organisations manage inbound and outbound calls…
The fourth national virtual disability conference - 25th September, 2024. An exciting event bringing people together online to…
Kimoby has revolutionized the auto dealership industry with its dealership engagement system (des). Tailored for north American…
Showing 936 of 6,281 — 5,345 more to see.
These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.