Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

836 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Quattr

Palo Alto

Quattr is the AI search visibility platform. In a world where success is measured by citations in AI answers, not just rankings…

Unrated

QuickMetrix

Mumbai, Maharashtra, India

Social and digital media is getting increasingly important for brands. Yet, there is ambiguity about how to measure, manage and…

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Realytics

Paris, Île-De-France, France

Realytics digitalises tv by measuring its efficiency on digital channels. Today, it is the first European actor able to analyse…

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RecordSure

London, England, United Kingdom

Recordsure provides regulated industries with market-leading AI-driven speech and document analytics tools specifically designed…

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ReferralHero

Philadelphia

Referralhero is referral program software that helps service businesses generate a consistent stream of new clients through…

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RescueMetrics

Wellington

Rescuemetrics protects your entire martech/adtech stack from the data loss occurring today as a result of iOS changes, new…

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ResponsiveAds

New York, New York, United States

Responsiveads™ enables the production of the most advanced and innovative display ads possible at 10x the speed with its…

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ROI360

Cambridge

Roi360 provide software solutions to marketing teams, creative agencies and print service providers. Marketing managers - we help…

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Sage SEO

Wynnewood, Pennsylvania, United States

Sage SEO is a new startup that provides a single SEO software-as-a-service (SaaS) solution for small businesses and startups…

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Searchberg

New York, New York, United States

As one of the premier digital marketing firms in the us and UK, searchberg is a recognized authority when it comes to white-hat…

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Seenka

Capital Federal, Argentina

Seenka is a media intelligence and ad intelligence platform that monitors real-time advertising and content across broadcast tv…

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Semeon Analytics

Montreal, Canada

Semeon is an AI-driven text analytics platform empowering customer experience #cx Semeon overcomes language complexity by…

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Semji

Quebec, Canada

Scale AI visibility. Drive real ROI. Semji is the AI-first solution designed for enterprise and mid-market marketing teams…

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Smartocto

Nijmegen, Gelderland, Netherlands

Hi, we're smartocto! We're basically the smartest editorial analytics system in the world. We are the masters of actionability…

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SmoothConversion

Kings, New York, United States

We uncover the user experience obstacles that cost your web business the most revenue. How much is your website leaving on the…

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Snappic

Los Angeles, California, United States

We help ecommerce stores grow to over $100k/mo in revenue in record time with Instagram and Facebook ads. $180,000,000 + in…

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Socialappshq provides an all-in-one social media marketing platform for brands & smbs. It includes social media monitoring…

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Social Spiral

Saskatoon, Canada

Get more loyal customers and get more 5 star reviews easier than ever. Short overview video: http://socialspiral.com/demooverview…

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SoHalo

Redwood City, California, United States

Sohalo is a powerful, social engagement marketing platform to acquire, engage and convert customers. By motivating, measuring…

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Spinn3r

San Francisco, California, United States

Headquartered in San Francisco, CA, spinn3r provides high quality weblog and social media data for analytics, search, and social…

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Splashmetrics

Austin, Texas, United States

Splashmetrics is the world’s first end-to-end agentic AI platform for B2B self-serve buying. It revolutionizes sales development…

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Squeaky

Leiden

Squeaky is a web and product analytics platform that offers all the features you'd expect, but without compromising customer…

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Showing 792 of 836 — 44 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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