Momently offers 3 products: a new campaign reporting platform, a powerful content analytics software, and an AI-driven content…
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Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Protagonist is the narrative analytics company. We uncover deeply held beliefs (narratives) in order to energize brands, win…
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We provide publishers and societies with workflows for transforming scholarly communications. The morressier platform supports…
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At motio, we help customers succeed in delivering and managing Their business intelligence analytics faster. Our commitment to…
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Since 2014, msoft has created high-load, complex, and distributed systems for enterprise clients. We engage industry leaders in…
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Custom branded all-in-one app for restaurants and retail business. Take control of your sales and customer loyalty with a fully…
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Nativeai is an audience analytics and content intelligence tool for digital publishers which uses machine learning and deep…
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In a world of closed ecosystems and rising customer expectations, navistone helps growth-minded marketers break through the…
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Newzoo is the global leader in pc and console games data, uniquely positioned to help companies confidently make strategic and…
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Nexoya is a unified AI platform that will help you overachieve your goals by optimizing cross-channel digital advertising…
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Northern light is the intelligence engine behind some of the world’s most forward-thinking companies. Our AI-powered platform…
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Now4real is reshaping online social interaction, transforming solitary web browsing into a shared experience. Imagine browsing a…
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Now interact is an AI-driven decisioning platform that helps brands understand visitor behaviour and intent, taking the right…
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Nuelink is a social media scheduling and automation tool that helps busy entrepreneurs stay consistent without the stress…
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Observify is social media and web monitoring made easy. A tool for businesses of all sizes, we help you cut through the noise to…
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Grow new revenue from existing traffic. Rapid market changes are opening up vast opportunities for e-commerce revenue growth: AI…
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Octolis is a SaaS to create a unified customer database, and synchronize it with your favorite tools. We seek to reconcile the…
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🚀 transforming leads into success stories 🚀 Welcome to ohmylead CRM, where we specialize in supercharging your sales and lead…
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Onecount is a customer data platform coupled with a robust marketing tech stack (mts). The highly integrated platform is ideal…
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With over 21 years of proven industry experience and contact center domain expertise, onvisource, inc., pioneers “un-tooling AI”…
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Openback is now part of Twitter. Find out about job openings on Twitter careers.
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O oplytic is a boutique performance marketing agency that focuses on driving customers to large brands in both B2C and B2B using…
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In February 2021, mightyhive, global leader in data and digital marketing, acquired datalicious. Mightyhive is the leading data…
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Optimine is a leader in privacy-forward, agile marketing measurement and optimization, helping marketers and agencies lift…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.