Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

2,276 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Emotive

Los Angeles, California, United States

Our mission is to humanize the internet. Since our launch in 2018, emotive has created the category of human-to-human marketing…

4.5 140 reviews

Ensight

London, United Kingdom

Ensight aims to solve today’s marketing problems through a laser-sharp focus on the challenges of multi-channel content creation…

4.5 4 reviews

EventHub

Seattle, Washington, United States

Since 2005, validar inc. Has helped B2B event marketers understand and articulate their value better. It is vitally important to…

4.5 1 reviews

EveryoneSocial

Salt Lake City, Utah, United States

Everyonesocial is the #1 employee advocacy platform. We help the world's leading companies activate their people to serve as…

4.5 226 reviews

Feng-GUI

Rehovot, Israel

Feng-gui is the world’s first visual insights platform, specializing in predictive eye-tracking and AI-driven attention analysis…

4.5 1 reviews

Firecart

Mumbai, Maharashtra, India

Firecart.io is an all in one e-commerce marketing automation software. Features include email marketing, sms marketing, referral…

4.5 1 reviews

FMTC Affiliate Datafeed

Austin, Texas, United States

Fmtc is a B2B company. We aggregate, test, clean, normalize, categorize, rank, and distribute merchant, deal, and product feeds…

4.5 1 reviews

Funnel

Stockholm, Stockholm, Sweden

The global marketing intelligence leader, funnel helps thousands of marketers at brands like havas media, home depot and publicis…

4.5 105 reviews

Gamooga

Hyderabad, Telangana, India

Gamooga is a marketing automation solution which helps e-businesses deliver personalized actions at their customers through…

4.5 17 reviews

Giftpack

New York, New York, United States

Giftpack exists to redefine how modern enterprises build relationships. For years, incentives have lived in spreadsheets…

4.5 3 reviews

GoBiggi

Miami, Florida, United States

Gobiggi helps you to control your entire sales cycle. Text or email interactive paperless business card & get open notifications…

4.5 1 reviews

Gummicube

San Jose, California, United States

Gummicube™ is a leader in providing big data analytics for app stores in addition to industry-leading app store optimization, app…

4.5 3 reviews

Hashtracking

Red Bank, New Jersey

Hashtracking provides powerful real-time intelligence and insights for social media campaigns and events. Using hashtracking…

4.5 1 reviews

Hengam

Richmond, British Columbia, Canada

We're here to help Shopify stores grow and expand their businesses by building apps that give them solutions. Our solutions…

4.5 2 reviews

Iconosquare

Limoges, Nouvelle-Aquitaine, France

Iconosquare is your analytics-first social media management platform, built to help you schedule, analyze, report, and monitor…

4.5 110 reviews

IDC

Needham, Massachusetts, United States

Looking for international data group (idg)? You’re in the right place. We’ve simplified our operations to strategically focus on…

4.5 15 reviews

iEntry

Lexington, Kentucky, United States

Since 1999, ientry has been an industry leader in online publishing and a leading B2B advertising resource. By maintaining…

4.5 2 reviews

Improvado

San Diego, California, United States

Improvado automates marketing reporting, enables informed budget decisions, and increases the ROI of marketing efforts. We help…

4.5 53 reviews

Inbox Tracker

New York, New York, United States

Edatasource is the leader in email deliverability technology and performance insights. Founded in 2003 as the industry's first…

4.5 10 reviews

Infegy

Kansas City, Missouri, United States

Infegy is redefining how you understand consumers at speeds thought to be impossible. We bring together diverse social listening…

4.5 123 reviews Subscription

Influitive

Toronto, Ontario, Canada

The world’s most engaging customer communities are powered by influitive. Our easy-to-use platform combines industry-leading…

4.5 368 reviews

Ingenious Technologies

Berlin, Berlin, Germany

Europas nr. 1: ingenious partnermarketing-platform. Unsere partnermarketing-plattform wurde entwickelt, um unternehmen bei der…

4.5 3 reviews

INinbox

Haren, Groningen, Netherlands

At ininbox we breathe email marketing. Our mission is to get all of our client’s opt-in email delivered in the inbox. With…

4.5 1 reviews
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Showing 720 of 2,276 — 1,556 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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