Leadtosale connects your online marketing data to your sales data. This means that businesses that generate leads online can use…
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Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Capture technologies operates as a bolt on execution and intelligence partner to enterprise leadership teams. We help…
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Liquid is an automated growth marketing for mobile apps like no other. It gives you the ability to automate the communication…
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Welcome to listening247! We are redefining the landscape of intelligent data as a service (idaas). Our cutting-edge solution…
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Location3 is the preferred digital partner of multi-location brands and franchise systems, delivering enterprise strategy with…
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Headquartered in the u.s., loyalme is a customer management platform used by global brands to automate loyalty programs and…
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Loyalty builders AI-as-a-service for retailers delivers precise, accurate, and affordable predictive metrics for every individual…
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Ziniosedge’s business focus is enabling its customers on the digital journey to realize the true potential of cutting edge…
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Modern marketing measurement •connect your marketing, sales and customer data •improve data quality with process centric taxonomy…
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About placewise placewise is the global leader in retail real estate property tech, serving over 1,100 shopping centers, across 3…
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Marketerboard is a workplace where everyone, in a team comes together to collaborate, engage and plan effective in-built customer…
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Mattersight helps premier brands have better conversations with their customers through enterprise-grade SaaS solutions for…
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Mazeberry helps web advertisers to control their marketing investments. We publish a decision support tool that provides analyses…
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Media booster provides tools for your business to gain results on social media, based around our Instagram growth tool that…
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Agility PR solutions offers a top-rated, AI-powered PR platform designed to streamline media monitoring, outreach, and analysis -…
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Merchant centric is a technology and marketing provider that serves franchises, chains and corporations by empowering chief level…
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Meruki provides social media analytics for tv channels, news channels, ecommerce, bloggers, campaign managers, event organizers…
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First impressions matter. If your event site looks clunky, your attendees start questioning the value of the event before they’ve…
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Mobal helps local businesses grow online by bringing every part of their digital presence together in one simple platform. From…
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Mobibi is a dynamic solution that develops and distributes engaging and relevant content to build brand awareness, establish…
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Mobileroi is an artificial intelligence and context-aware mobile relationship marketing platform that helps brands optimize every…
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Louie7ai is tying customer behavior metrics back into the business operational analytics systems enables decision makers to…
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Mobilewalla is a global leader in consumer intelligence solutions, leveraging the industry’s most robust consumer data set and…
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Catching up with global digital trends, mobio was established to create a comprehensive cdp & cem platform, enabling businesses…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.