Ometrics®, the home of ochatbot®, is a leader in affordable AI chatbots and conversion rate optimization tools and services. We…
5.0
Sector
Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Outsmart is a competitive intelligence platform that helps you understand the strengths and weaknesses of your digital marketing…
5.0
1 reviews
Pebblepost is a commerce marketing platform that turns collaborative first-party data from hundreds of leading brands into…
5.0
4 reviews
Plausible analytics is a simple, open source, lightweight (< 1 kb) and privacy-friendly alternative to Google analytics…
5.0
1 reviews
Plezi is a marketing automation SaaS for B2B companies looking to develop their inbound marketing strategy. Plezi is the…
5.0
1 reviews
Who is really interested in your funds? Find out with profundcom. A leader in the financial sector, profundcom provides market…
5.0
1 reviews
Propellor.AI helps businesses do better business. In a world of data surplus and optimisation deficit, we make the lives of…
5.0
2 reviews
Pulsate is the digital engagement engine built exclusively for community banks and credit unions. We power personalized…
5.0
1 reviews
Pushnami is an AI-first performance marketing company that connects advertisers with high-intent consumers across 15+ verticals…
5.0
14 reviews
Subscription
For more than 30 years, fgi has been recognized as a leading provider of marketing solutions. We combine advanced research and…
5.0
Reptrics is all-in-one customer success software for B2B SaaS businesses to drive customer retention & growth. Reptrics is built…
5.0
2 reviews
Ringba provides enterprise grade call tracking to businesses, pay per call networks, agencies and performance marketers of all…
5.0
81 reviews
Roojoom is a SaaS technology company helping businesses of all sizes improve productivity and customer experience with AI-powered…
5.0
1 reviews
Salesfully™ is a leading direct marketing discovery platform that helps you get more work done. Salesfully arms your organization…
5.0
1 reviews
Television remains a vibrant cultural influence and an essential source of entertainment and information worldwide. Tremendous…
5.0
We help online retail, marketplaces and large businesses to grow their search traffic and conversions growing websites…
5.0
1 reviews
Smart moderation is an award-winning social media comment management tool which helps brands, celebrities, digital agencies…
5.0
1 reviews
Swifterm is the definitive agentic autonomous individualisation platform for high-velocity ecommerce. We eliminate the manual tax…
5.0
1 reviews
Trackstreet™ monitors what’s happening with your brand across the internet and delivers actionable market data so you can focus…
5.0
1 reviews
Welcome to unifida, where we specialise in transforming your marketing strategies with cutting-edge data science and pioneering…
5.0
4 reviews
Upshot.AI is a revolutionary customer engagement platform used by fortune 1000 companies such as amway, itc, cbs, uhg, and tenet…
5.0
4 reviews
Websand helps you understand your customer data, enabling you to send the right message, to the right people, at the right time…
5.0
1 reviews
Freemium
Run your space. Prove its impact. Whofi helps community spaces like libraries, parks, and museums thrive in the digital age. The…
5.0
Standardize your marketing data from a single platform. One shared data language. Simple workflows. Fully connected.
4.9
5 reviews
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.