UniFida

5.0 4 reviews London, England, United Kingdom 1-10 employees

About UniFida

Welcome to unifida, where we specialise in transforming your marketing strategies with cutting-edge data science and pioneering marketing technology.
We believe transparency, accuracy, and data-driven decision-making are core to helping organisations understand their customers, personalise experiences, and optimise returns from omnichannel marketing campaigns.
*our mission*
We aim to transform how businesses approach marketing by providing tools and insights that maximise return on marketing investment (romi) and increase customer value at minimum cost.
*what we do*
● customer data technology: our solutions enable you to gain deeper, more profitable customer insights and a comprehensive 360° view of your audience.
● omnichannel marketing attribution: we integrate data across all media channels, from tv and direct mail to social media, providing a holistic view of your marketing efforts.
● marketing mix modelling (mmm): our econometric analysis helps you understand the overall c

Leadership

  • Adham Shamkh Head Of Technology London, England, United Kingdom LinkedIn profile
  • Anthony Antoniou Head Of Data Science London, England, United Kingdom LinkedIn profile
  • Jo Young Managing Director Tonbridge, Kent, United Kingdom LinkedIn profile
  • Julian Berry Founder London, England, United Kingdom LinkedIn profile
  • Paul Hately Board Director At Unifida Southsea, England, United Kingdom LinkedIn profile

At a glance

Classification
HeadquartersLondon, England, United Kingdom
Founded2014
Company size1-10
Revenue$1 - 10m
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Profile

Specialties: Identity Resolution, Single Customer View, Customer Data Platform Integration, Cross-Channel Activation And Personalisation Of Target Audiences Based, Data Science Consulting, Develop Predictive Models, Develop Customer Segmentation And Profiling, AI Driven Marketing Attribution, Marketing Attribution, Supports GDPR Enabling Verification Of Customer Consent, GDPR Action Subject Access Requests And The Right To Be Forgotten, Automated Reporting Marketing Metrics, Microsoft Power BI Reporting Within Our Platform, Customer Acquisition, Life Time Customer Value, Purchase Probability, Cross-Sell Potential, Responsiveness To Offers, Risk Of Lapse, Risk Of Attrition, Reactivation Probability, Lifestyle And Demographic Profiling., Customer Data Platform, Multi-Channel Marketing Solutions, Customer Journey Analytics, Marketing Metrics, Modelling Of Marketing Campaigns, , And Modelling Of Marketing Campaigns, And Marketing Attribution

Technologies: Icims, Google Fonts Api, Cloudflare Web Optimizations, Http/3, Priority Hints, Hubspot, Lodash, Swiper, Embed Any Document, Php ...

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