UniFida

About UniFida

Welcome to unifida, where we specialise in transforming your marketing strategies with cutting-edge data science and pioneering marketing technology.
We believe transparency, accuracy, and data-driven decision-making are core to helping organisations understand their customers, personalise experiences, and optimise returns from omnichannel marketing campaigns.
*our mission*
We aim to transform how businesses approach marketing by providing tools and insights that maximise return on marketing investment (romi) and increase customer value at minimum cost.
*what we do*
● customer data technology: our solutions enable you to gain deeper, more profitable customer insights and a comprehensive 360° view of your audience.
● omnichannel marketing attribution: we integrate data across all media channels, from tv and direct mail to social media, providing a holistic view of your marketing efforts.
● marketing mix modelling (mmm): our econometric analysis helps you understand the overall contribution of various marketing activities, allowing for informed budget allocation and strategy optimisation.
● multi-touch attribution (mta): by mapping individual customer journeys, WE identify which touchpoints drive conversions, enabling more targeted and effective marketing campaigns.
*client success stories*
"the developments that unifida made for our marketing attribution have been a game changer. To have real-time knowledge of which marketing activity is contributing to our sales without relying on previous assumptions means that our long-time goal has been finally achieved." - sarah watson, wentworth puzzles
*get in touch*
Explore how unifida can revolutionise your marketing strategy today. Visit our website for more information, OR contact US at info@unifida.co.UK or call +44(0)203960 6472.
Order our free ebook on marketing attribution by visiting https://unifida.co.UK/marketing-attribution-ebook/