Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

6,484 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

ZAP~POST

London

Zap~post is a direct mail automation platform that enables members to send personalised postcards to their customers at the…

Unrated

zartico

Salt Lake City, Utah, United States

Zartico is a technology company that delivers the clearest view of visitor behavior for the tourism industry. Using advanced data…

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Zavy

Auckland, Auckland, New Zealand

We’re zavy. And we believe in the promise of social media: brand building by two-way engagement and rich communication. Right…

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Zcast

New York, New York, United States

Zignage | smarter digital signage, automation Since 2008, zignage has been transforming digital signage with scalable…

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Zeerat

Hellevoetsluis, Netherlands

Customer experience analytics company focusing on in-page web analytics and conversion rate optimization. Zeerat helps people to…

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Zeetings

Sydney Streets, New South Wales, Australia

Zeetings is the cloud-based presentation platform that transforms your audience from passive viewers into active participants…

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Website development company. We are experts in build crypto scripts, blockchain applications, mlm software, online booking…

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Zelo

San Francisco, California, United States

Zelo redefines how companies communicate internally. Streamline your internal communications by optimizing your reach. Compose…

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Zembula

Portland, Oregon, United States

Zembula adds verifiable incremental revenue to baseline email performance through measurable image personalization. For…

Unrated Usage-based

Zenia.ai

Stockholm, Stockholm, Sweden

Zenia is a team of content marketers using technology to optimize traffic and conversion and build content for all levels in the…

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Zeno is a powerful page builder for Shopify & bigcommerce which helps you build responsive & SEO-optimized landing pages, blog…

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ZENSHOWS

Lake Oswego, United States

Zenshows is a software platform designed to streamline the event selling business and increase profit margin without personnel…

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Zerix text is a business messaging system that uses sms or text messaging to improve your business communication needs.

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Zest

Israel

Our technology empowers knowledge workers by providing the information they need to complete their daily tasks without switching…

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Zex PR Wire

Dubai, United Arab Emirates

Zex PR wire is a global PR publishing and press release distribution platform designed to support in-house communication teams…

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Zignal Enterprise

San Francisco, California, United States

Zignal delivers AI and agentic intelligence for national security, enabling earlier warning and sustained decision advantage…

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ZIGnotch

Skopje, Macedonia

Zignotch is the most powerful all-in-one event management platform on the market, ideal for beginner and professional event…

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Ziipy

Singapore, Singapore

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Zip-Codes Store Locator

Cincinnati, Ohio, United States

Zip code database list & demographics zip codes by city boundary data free zip code finder download the data maps, area codes…

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Ziplr is an enterprise grade solution for shortening of urls, branding of your domain, gathering of statistics with regards to…

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Zlappo

Los Angeles

Rapidly grow your audience with the smartest Twitter automation app. Others schedule tweets. We deliver results.

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ZMO.AI

London, England, United Kingdom

A state-of-the-art film, video and photographic studios, casting space, gym facilities, st. Tropez spray tanning services, salon…

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Zocial Eye

Bangkok, Thailand

Wisesight was founded in 2007, the same time with the arrival of social media platforms in thailand, and have been growing…

Unrated
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Showing 6,480 of 6,484 — 4 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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