Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

6,484 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

ubicast

Paris, Île-De-France, France

Born in 2007, ubicast is the European leader in video learning solutions. Our mission is to improve learning and communication by…

Unrated

Ubiquitous

Los Angeles, California, United States

Ubiquitous unlocks influencer marketing for the biggest brands in the world with a heavy focus on TikTok. We are a full-service…

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Ubitix

Bondi, New South Wales, Australia

Ubitix is a comprehensive event ecosystem covering online and social media marketing, ticketing processes, helpdesk and onsite…

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ULTIMATELEAD

Berea, Ohio, United States

Ultimate lead systems is a leader in sales lead management and customer relationship management (CRM) software-as-a-service and…

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Ultiplace

Nantes

Ultiplace is the first automated virtual trade show platform. Create your virtual trade show in just a few minutes. Gather a…

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UltraSMSScript

Chicago, Illinois, United States

Ultrasmsscript is an enterprise-level, self-hosted sms marketing platform. With it, you can launch your very own profitable SaaS…

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ULUD

London, England, United Kingdom

Ulud is the most flexible SaaS platform in the industry to manage marketing partnerships across mobiles and the web.

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Umanize

Saint-Hyacinthe, Canada

Umanize, c’est plus qu’un lieu d’échange virtuel, c’est tout un univers de possibilités pour tous les types d'évènements…

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Unaty

München

Unaty technologies gmbh is a computer software company based out of münchen, Germany.

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Unbound eCommerce

Woodbury, New York, United States

Bridgeline digital provides solutions that transform how brands interact with their customers. Bridging the gaps between…

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UnDigital

Hunt Valley, Maryland, United States

Undigital is the creator of unboxing marketing. Their unboxing experience platform enables marketers to dramatically increase…

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Unlistr

Houston, Texas, United States

The quickest and easiest way to unsubscribe email in outlook / Microsoft 365. Securely connect unlistr to your email and it does…

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Unubo

Delaware, United States

Unubo makes it easy for you to track progress by bringing metrics from your favourite tools into one place.

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UPCRED

Bengaluru, India

Upcred.AI - bringing creators , brands & agencies on one single platform to run world’s best influencer marketing. For creators -…

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We have to announce our users that Uplet as a project is closed, thanks for being with us.

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Upside

San Francisco, California, United States

Upside is revenue attribution and intelligence for B2B companies. Our platform helps teams that sell big-ticket items to other…

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Uptime

Chennai, India

Xtract.io provides cognitive data automation solutions, enabling businesses to transform their operations seamlessly. Our…

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сервис социальной активности uptolike.ru позволяет вам установить кнопки социальных сетей в один клик. предоставьте своим…

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Upzaar

Amman

At upzaar, we’re revolutionizing the way entrepreneurs and businesses create their own online marketplaces. Imagine launching a…

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UrbanBuz

Dubai, United Arab Emirates

Welcome to urbanbuz’s LinkedIn page! Urbanbuz is the leading SaaS customer journey management platform that provides B2C…

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UrBox

Ho Chi Minh City Ho Chi Minh, Vietnam

Urbox is a digital rewards & loyalty solution that helps businesses integrate their reward or loyalty program with an…

Unrated
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Showing 6,264 of 6,484 — 220 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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