Type

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

6,281 businesses

Account-Based Marketing Software 68Affiliate Marketing Software 78Attribution Software 43B2B Services Review Platforms 20Content Marketing Software 209Conversational Marketing Software 43Conversion Rate Optimization Software 183Customer Data Platforms (CDP) 91Customer Journey Analytics Software 51Demand Generation Software 713Digital Analytics Software 115Digital Signage Software 199Direct Mail Automation Software 36Email Deliverability Software 47Email Marketing Software 277Email Signature Software 36Email Template Builder Software 25Email Verification Software 73Event Management Software 686Gamification Software 23Inbound Call Tracking Software 76Local Marketing Software 78Location-Based Marketing Software 24Marketing Analytics Software 117Marketing Automation Software 190Marketing Resource Management Software 25Market Intelligence Software 43Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 165Other Marketing Software 394Personalization Engines 23Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 155Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 26SEO Software 274SMS Marketing Software 161Social Media Marketing Software 619Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 64User Research Software 56Webinar Software 42

Wizaly

Paris, Île-De-France, France

Our game-changing wizaly platform harnesses the power of algorithmic attribution to offer advertisers a transformative advantage…

Unrated

Woexa™ is a full service digital marketing agency that offers the entire 360 degrees of creative services, including brand…

Unrated

Wondaris

Sydney

Wondarisⓡ is a composable customer data platform that helps marketers quickly and easily build high-value audiences from their…

Unrated

Woofy

New York, New York, United States

Social media management for small businesses. Owned and operated by zignite labs, llc.

Unrated

wootzoo.com

Cardiff, Wales, United Kingdom

Wootzoo is a platform that helps nurseries and activity providers manage and market their business. Top features - advanced…

Unrated

Wordnerds

Gateshead, England, United Kingdom

Wordnerds helps cx, insights and data teams go from gut feel to confident, data-driven decisions. Our AI-powered platform…

Unrated

WordRecon

Singapore, Singapore

Wordrecon is the most comprehensive multi-source keyword suggestion tool built to help marketers gain invaluable insights and…

Unrated

The workado app will show you the pages on your blog have lost traffic and which have low core web vital scores that hurt your…

Unrated

Workbooks Web Insights

Reading, England, United Kingdom

Workbooks is a CRM SaaS platform used by growing companies to run their business and engage effectively with their customers…

Unrated

Worksup

Tallinn, Harju Maakond, Estonia

Worksup is easy to use for the attendees and easy to set up by the organisers. Standard solution covers most of the event needs…

Unrated

Wormhole Campus

Ciudad Autonoma De Buenos Aires, Argentina

At wormhole (http://goo.gl/ooy6l1) we provide companies, professional associations and educational institutions the simplest way…

Unrated

Wove

Atlanta, Georgia, United States

Global trade is getting more complex by the day: new tariffs, new rules, new compliance requirements. Wove helps freight…

Unrated

Wowzi

Nairobi

Wowzi is a globally leading technology company that enables smes, multinationals, creative agencies, research companies, and ngos…

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Lookwise solutions is a company dedicated to developing products that respond to the needs of organizations in the management of…

Unrated

Wynta

Singapore, Singapore

What we do: Tracking and attribution software in the igaming space Other terms of describing our product: Affiliate software…

Unrated

Wysistat

Wroclaw, Poland

Zajmujemy się produkcją multimedialnych relacji przeznaczonych dla serwisów informacyjnych, agencji public relations I biznesu…

Unrated

Xenon Mail

Reston, Virginia, United States

Media prowler is the digital marketing agency of the Washington suburban press network. Wspn is one of the largest community…

Unrated

Xerolag Platform

Santa Monica, California, United States

Xerolag is an AI content generation app powered by gpt-3, the latest advanced deep learning language model. With xerolag, you can…

Unrated

XOGO Digital Signage

Valleyford, Washington, United States

Turn any screen into a digital sign. Simply connect a xogo mini to your screen (or any windows 10 device running our player app)…

Unrated

Xperto

Quezon City, Philippines

Xperto is a centralized, one-stop platform for professionals who aspire to create paths for career advancement and…

Unrated

Xprint is an online printing company which provides offset printing, digital print and uv printing

Unrated
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Showing 6,240 of 6,281 — 41 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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