Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

6,484 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Swag Cloud

New York, New York, United States

Ipromo’s promotional products and corporate gifts help more than 55,000 companies and organizations around the globe, including…

Unrated

Swag Hut

Nenagh, Munster, Ireland

Source, store & send quality merchandise to anyone, anywhere At last, one swag partner to replace them all. At swag hut, we help…

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Sweet Analytics

London, England, United Kingdom

Sweet analytics, at the centre of all your data. Sweet connects with all the marketing platforms that you know and love and…

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SweetLabsapp

San Diego, California, United States

We build companies that simplify, personalize and protect. Since 2013, our companies have shipped apps on more than 200 million…

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Swello

Toulon, Provence-Alpes-Côte D'azur, France

Swello est une plateforme française qui vous permet de publier du contenu adapté à votre audience & de booster leur engagement…

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Swipii for Business

Glasgow, Scotland, United Kingdom

Based in glasgow city centre, swipii is bringing shoppers the simplest way to save money when they shop locally while providing…

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swipx

København, Capital Region, Denmark

Swipx is the first and only independent pan-European sales & marketing platform for software and solution vendors and buyers…

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Switchboard CMS

Sydney, New South Wales, Australia

We're a qsr experience ecosystems partner. For over 60 years, we’ve helped the world’s biggest and most loved qsr brands simplify…

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Syft AI

Austin, Texas, United States

Syft finds companies actively struggling with the exact problem your product solves, then tells your sellers or AI agents exactly…

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Synapseinteractive is leading and award winning SEO company in India. We offer 100% white-hat SEO services to bring the best…

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Synapsify

Bethesda, Maryland, United States

Synapsify is an award-winning technology company that builds applications that semantically reads and learns from written content…

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Synced.io

Dublin, Ireland

Synced.io allows organisations to discover, connect and publish merchant funded rewards and cashback to any platform. Today our…

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SyncForce 1-Click

Eindhoven, Noord-Brabant, Netherlands

For too long, the pim software world has sold the 𝗽𝗮𝗰𝗸𝗮𝗴𝗲𝗱 𝗴𝗼𝗼𝗱𝘀 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 the wrong story. A simple, linear…

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SYNQY

Pleasant Hill, California, United States

Synqy's enhanced product listings are a new type of advertising designed to replace or complement your existing retail media…

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Syptus is a Technology Company specializing in building technology products for Marketing and Advertising industries

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System 1

Marina Del Rey, California, United States

System1 (nyse: sst) operates several flagship brands across multiple consumer verticals, including shopping, travel and search…

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SystemAds

Carlsbad, California, United States

Systemads helps businesses grow through high-performing Facebook ads campaigns. Our team of digital marketing experts has decades…

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Sysview digital signage software

Glasgow, Scotland, United Kingdom

Sysview digital signage is a cloud based software platform that enable users to create ,manage and broadcast rich, engaging…

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Tabfu Ultimate

London, England, United Kingdom

Shaolin monk Facebook marketing with tabfu! Create lush landing pages from a range of awesome templates and one click publish…

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Table Duck

Alkmaar, Noord-Holland, Netherlands

Wij maken AI-automatisering toegankelijk voor verzekeraars en volmacht partijen - met oplossingen op maat die direct meetbaar…

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Quickly and easily create color coded folder labels from data for any type of business.

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Tabular

Amsterdam

Marketers use tabular's intuitive tool to design high-performing emails for desktop and mobile - without seeing a single line of…

Unrated
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Showing 6,072 of 6,484 — 412 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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