Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

6,484 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Rhine Digital

Singapore, Singapore

Rhine digital is a technology company that provides a social conversational app that integrates cloud loyalty system together…

Unrated

RightSpend

New York, New York, United States

Rightspend is a leading global online data-driven marketing procurement platform for brand and marketing consultancy. Rightspend…

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Ripley

San Francisco, California, United States

Ripleyhq is a modern collaboration tool that integrates with Google drive to create order from chaos. With ripleyhq, the right…

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Gently promote your event, product or service with a branded Call-To-Action header on all content you share. Create multiple CTAs…

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rival

Playa Vista, California, United States

Rival is building a platform for the most coveted live events on the planet. We are a technology company powered by an…

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River Cities Customer Loyalty

Cheyenne, Wyoming, United States

River cities software inc is a computer software company based out of cheyenne, Wyoming, United States.

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Rivio

Budapest, Budapest, Hungary

Thousands of product reviews right at your fingertips. Learn more about rivio premium on our pricing page.

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Riviter

New York, New York, United States

Riviter gives brands predictive insight from social images. Our computer vision a.I. Recognizes people, products, and places to…

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Rivuu

Sydney, New South Wales, Australia

Sack the spreadsheet! Rivuu is a social media tool that allows you to approve and reject content in-house and with your clients…

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Rizer Social

Toronto, Ontario, Canada

Rizer social is a real-time influencer marketing platform powered by artificial intelligence. Brands and advertisers use our…

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rmoov

Euclid, Ohio, United States

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For more information, please click on a product or service from the icons below: ROBO Deck Designer We Have Just Added ROBO Deck…

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RoboRewards

St. Louis, Missouri, United States

Roborewards offers loyalty program solutions custom tailored to each business. Roborewards has multiple reward program solutions…

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Rocco is an AI-assistant which creates and posts content for you across all your social media channels on a daily basis.

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Rocketism

London

Rocketism enables B2B companies to push a button and get a sales pipeline. We drive revenue for our customers by accelerating…

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Rocketo

Tel Aviv, Israel

Make customer interaction easy with the power of text messages.

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RocketOne iPlacement

West Hollywood, California, United States

Rocket one was built on a simple observation: the programmatic landscape had become over-layered with account teams, account…

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Rocketprint

Greensboro, North Carolina, United States

Rocketprint software is designed to integrate seamlessly into your existing website. Get a complete e-commerce storefront that…

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RocketScreens

Mckinney, Texas, United States

At rocketscreens, we provide you with a single interactive dashboard that's easy-to-use and mobile-ready for all your display…

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Rocks & Gold

San Francisco

Why guess what your client needs when you can know it? Rocks.gold will source your CRM with real-time data about companies'…

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Roguelytics.com is your first and best source for all of the information you’re looking for. From general topics to more of what…

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ROI360

Cambridge

Roi360 provide software solutions to marketing teams, creative agencies and print service providers. Marketing managers - we help…

Unrated
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Showing 5,736 of 6,484 — 748 more to see.

These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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