Since its formation in 2010, redscraper has quickly become one of the leading information research organizations in the world…
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Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Redyref interactive kiosk products is a u.s. Based self service kiosk manufacturer and interactive software developer that has…
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Reelevant is the hyper-personalized customer experience solution that reconnects brands to people. We help brands dominate the…
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Rees46 is an all-in-one marketing stack that can be applied to an e-commerce store of any size, demographic, or niche. Once set…
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Subscription
Referly is an AI agent that helps sales and marketing teams boost pipeline by unlocking intent signals to identify and convert…
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With client acquisition shifting to be digital and referral-based, the marketing environment is now all about trust and…
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A safe, secure and local online referral system used by many local citizens advice teams across the UK, refernet enables…
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Referralhero is referral program software that helps service businesses generate a consistent stream of new clients through…
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Referral key is a business networking platform that helps people manage their trusted referral relationships more effectively to…
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Turn your users and customers into referral magnets. The easiest to integrate referral tracking software for your website.
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Referral marketing program for online stores, local business & B2B services. Customer rewards program for a growth marketing…
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Refive provides digital receipts and smart touchpoint solutions to retailers to enhance their in-store operations and experience…
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Build a fully-customized word-of-mouth Referral and affiliate program to power user growth
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Over 150k businesses across 178 countries manage their invoicing, accounting, sales, inventory, online presence, networking, and…
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Reftoken, a decentralised affiliate marketing platform on the ethereum blockchain.
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Artegis is a spin-off company from hp Europe and specialised in online event solutions. Over the last 10 years artegis has…
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Designed by registration professionals, registration123 offers meeting and event planners a simple and cost-effective online…
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Reignite allows email marketers to create and manage sophisticated 1:1 email personalisation. You don’t need any coding skills or…
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Reintent offers an automated contact management solution built specifically for large data companies and enterprise software…
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Reko is a platform that matches brands to its social advocates. The system negotiates between millions of credible influencers…
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Related digital is the leading omnichannel campaign management solution provider; offering a wide-range of best-in-class digital…
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We help large retail brands create marketing content at scale with leading cloud-native content automation. Our customers…
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Releadgion is a self-service media buying platform for mobile app install and mobile web ad campaigns. The traffic sources…
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To build homes for a billion indians, real estate needs an image makeover. Reloy is championing homeowner centricity by bringing…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.