Platformcore is a platform where you can manage a whole digital strategy. The purpose is to integrate every online platforms (and…
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Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42
Platoo does one thing - empowers! With its ready-to-use virtual event application, platoo is making virtual event platforms…
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Platplay signage is a flexible, easy to use, and affordable digital signage software solution, which helps corporate clients…
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Playbasis is the region’s leading company dedicated to gamification and partners with large brands to incorporate gaming into…
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The gaming industry has more financial investment than hollywood and music combined, it is vital that publishers and studios…
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Our platform offers you a suite of products that you can use for your marketing in order to grow your company, find leads, send…
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Plixi is a service for sharing pictures around people, places and events and creating collective memories. Plixi allows users to…
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Pluck lets you find prospects that are tweeting about topics relevant to you, enabling you to do better cold emailing and lead…
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Optimus123 adalah platform digital inovatif yang dirancang untuk membantu bisnis meningkatkan loyalitas pelanggan melalui…
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Pluspoint is customer reviews software that helps you to automate review generation, manage reputation and get more clients. It…
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Pluss communities creates custom, branded apps for seniors living organisations looking to centralise communication between…
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Autamme yrityksiä ja asiantuntijoita rakentamaan myynti- ja markkinointikoneistoja sekä toimimme asiakasyrityksissä ulkoistettuna…
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Pmmi media group is a market-leading B2B media company that produces information for packaging, processing and automation…
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Podawaa allows you to increase the reach of your publications on LinkedIn by automating comments, thus increasing the notoriety…
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Supercharge your podcast outreach. Podseeker is a searchable podcast database, complete with over 2 million podcasts.
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Track your podcast rankings, reviews, and keywords across apple podcasts, spotify, and ivoox in 175 countries. Updated hourly…
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Pogoseat powers agentic commerce for live entertainment - enabling fans to discover, purchase, and upgrade tickets through…
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Loylogic created the rewards marketplace category and today leads it into the AI era. We provide the global rewards marketplace…
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☁️ SaaS made & hosted in Germany Die plazz ag ist spezialist für digitale SaaS-lösungen im bereich interner & externer…
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Polytab is a cloud-based technology suite of analytical applications targeted to web retailers. Its mission is to help merchants…
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A popconvert é um software que inova na captação de leads, criando uma base de inscritos fresca e qualificada, para aumentar a…
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Social media and loyalty, combined. Popdeem is a social rewards system that combines social media and loyalty into one powerful…
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Popular chips is a worldwide AI-driven influencer marketing analytics which has been defined as the most beautiful and…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.