Sector

Marketing Software

For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.

6,484 businesses

Account-Based Marketing Software 85Affiliate Marketing Software 78Attribution Software 45B2B Services Review Platforms 20Content Marketing Software 224Conversational Marketing Software 46Conversion Rate Optimization Software 189Conversion Rate Optimization Tools 11Customer Data Platforms (CDP) 96Customer Journey Analytics Software 51Demand Generation Software 762Digital Analytics Software 116Digital Signage Software 200Direct Mail Automation Software 36Email Deliverability Software 54Email Marketing Software 279Email Signature Software 37Email Template Builder Software 25Email Verification Software 77Event Management Software 712Gamification Software 23Inbound Call Tracking Software 77Local Marketing Software 80Location-Based Marketing Software 24Marketing Analytics Software 118Marketing Automation Software 201Marketing Resource Management Software 25Market Intelligence Software 42Mobile Marketing Software 62Multi-level Marketing (MLM) Software 51Online Community Management Software 117Online Reputation Management Software 167Other Marketing Software 398Personalization Engines 24Personalization Software 30Pop-Up Builder Software 45Print Fulfillment Software 81Public Relations (PR) Software 158Push Notification Software 54QR Code Generator Software 22Rewards and Incentives Software 27SEO Software 284SMS Marketing Software 162Social Media Marketing Software 637Sweepstakes Software 29Technology Research Services 35Technology Review Platforms 36Transactional Email Software 21URL Shortener 63User Research Software 56Webinar Software 42

Parrable

Ann Arbor, Michigan, United States

Parrable is a privacy-friendly identification platform.

Unrated

Partipost

Singapore, Singapore

Partipost is a crowd marketing platform that connects brands to influencers and everyday people, helping brands access…

Unrated

partneringONE

Munich, Bavaria, Germany

Ebd group's overriding mission is to facilitate connections across the life science value chain. Our range of partnering…

Unrated

Partnify

Zwolle, Overijssel, Netherlands

Partnify is an online platform where professionals & businesses connect, create and collaborate.

Unrated

PassagePoint EDU

Pleasanton, California, United States

Stopware, inc . Has led the development and implementation of visitor management security solutions since 1997. Its flagship…

Unrated Quote-based

Passionfroot

Berlin, Berlin, Germany

Find the right B2B creators, manage campaigns end-to-end, pay seamlessly and track what’s working - no spreadsheets, no…

Unrated

Pathmonk

Düsseldorf

Most websites convert less than 1% of their traffic, meaning they’re losing many opportunities from their inbound efforts. They…

Unrated

Paysera Tickets

Vilnius, Vilniaus Apskritis, Lithuania

Paysera is a global fintech group with over 800 employees and more than 20 years of expertise in delivering secure, flexible, and…

Unrated

Paystone Loyalty

London, Ontario, Canada

Hey, we're paystone. Our payment, loyalty, gift card, and customer engagement solutions are used at over 25,000 business…

Unrated

Peec AI

Berlin, Berlin, Germany

Enabling companies to analyse and improve their visibility in AI search results.

Unrated

PenPath

St Louis, Missouri, United States

The leading business intelligence platform for ecommerce and dtc brands. We automate analysis and surface growth opportunities…

Unrated

Pentos

New York, New York, United States

TikTok analytics made easy. Track users, videos, sounds, and hashtags on TikTok. Get notifications when content takes off. Build…

Unrated

PentryForms

Limassol, Cyprus

Capture leads on you website with our submissions interception services. Get data and capture leads on website forms.

Unrated

People Pattern

Austin, Texas, United States

People pattern is a software as a service platform that supplies meaningful audience insights to the world’s biggest brands. Via…

Unrated

PeopleSmart

New York, New York, United States

At peoplesmart, our mission is to help companies leverage professional contact data to grow their business.

Unrated

Perfectemailrecoveryis top-notch email validator, you’ll reach only genuine email addresses ! We have verified millions of…

Unrated

Perfect Event Proposals

Oakland, California, United States

The first proposal creation platform designed specifically for event planners. Perfect event proposals focuses solely on…

Unrated

Performedia

Arlington, Virginia, United States

Performedia is a hybrid and virtual events platform that offers a complete, turnkey solution for extending your in-person…

Unrated

Rewardli lets small businesses combine their buying power with others in their social graph so they can get better discounts on…

Unrated

Persado

New York, New York, United States

Persado understands that the future of customer engagement hinges on better creative and fully compliant, smarter algorithms-so…

Unrated

Persollo

Sydney Streets, New South Wales, Australia

Persollo is a new generation data-driven tech company that specialises in sales conversion through instant checkout technology…

Unrated
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.

People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.

The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.

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