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Marketing Software
For companies trying to work out which marketing software actually fits their problem, from attribution and CDPs to email deliverability and demand generation.
6,281 businesses
Pipelyne is the ultimate e-commerce tool for home service businesses. It is used by the top performing service companies…
People pleasing popups positively increasing sign-ups Pippity makes it easy for publishers who respect their readers to create…
Mit pitchview wird der austausch zwischen health-care-professionals, vertrieb und marketing plötzlich ganz einfach. Die app…
Get digital done right! Whether you are pushing a product or service, there are a wide range of profitable and worthwhile…
Pixfizz provides happy customers worldwide since 2009, a fully-hosted ecommerce platform comprising of a design tool, CMS and…
Placelinks builds media dashboard platforms for aggregating ad results. We have seven years experience building and operating…
Planetreg, inc is a company based out of Las Vegas, NV, United States.
Are you seeking to transform your social media presence? Look no further! Welcome to the world of planly, your ultimate social…
Planned is the first source-to-pay service for travel & events accelerated by technology. Founded in 2017, planned combines human…
Partnering with education managers, meeting planners and associations since 2003 in providing the following conference management…
Platformcore is a platform where you can manage a whole digital strategy. The purpose is to integrate every online platforms (and…
Platoo does one thing - empowers! With its ready-to-use virtual event application, platoo is making virtual event platforms…
Platplay signage is a flexible, easy to use, and affordable digital signage software solution, which helps corporate clients…
Playbasis is the region’s leading company dedicated to gamification and partners with large brands to incorporate gaming into…
The gaming industry has more financial investment than hollywood and music combined, it is vital that publishers and studios…
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Our platform offers you a suite of products that you can use for your marketing in order to grow your company, find leads, send…
Plixi is a service for sharing pictures around people, places and events and creating collective memories. Plixi allows users to…
Pluck lets you find prospects that are tweeting about topics relevant to you, enabling you to do better cold emailing and lead…
Optimus123 adalah platform digital inovatif yang dirancang untuk membantu bisnis meningkatkan loyalitas pelanggan melalui…
Pluspoint is customer reviews software that helps you to automate review generation, manage reputation and get more clients. It…
Pluss communities creates custom, branded apps for seniors living organisations looking to centralise communication between…
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These are the tools that sit underneath the marketing function itself: the platforms that track where a customer came from, decide what message they see next, hold their data in one place, and measure whether any of it worked. In practice that means software that scores accounts and triggers outreach, tracks a campaign from first click to closed deal, stitches together a single customer profile from a dozen disconnected systems, sends and manages email or direct mail at scale, runs on-site chat and popups, or tells you why visitors land on a page and leave without converting. Buying one of these isn't buying "marketing" in the abstract; it's buying a specific piece of the pipeline that currently runs on spreadsheets, guesswork, or three tools that don't talk to each other.
People end up looking here because something concrete has broken down. Marketing and sales argue over which leads are worth chasing because there's no shared scoring or attribution. Campaign spend keeps rising but nobody can say which channel actually produced revenue. Customer data lives in the CRM, the support tool, the app, and a CSV somewhere, so every new campaign starts from scratch. Emails are landing in spam, conversion rates on the website are flat despite more traffic, or a growing account-based sales motion has outgrown what a generic email tool can personalise. Often it's a specific moment: a board asking for attribution numbers that don't exist, a churn spike nobody can explain, or a data team refusing to keep exporting spreadsheets by hand.
The products that solve this differ mostly in where they sit and how much they assume you already have in place. Some are analytics-first — reading behaviour, journeys, or on-site friction after the fact; others are execution engines that actually send the email, run the chat, or trigger the loyalty offer. A few try to be the system of record for customer data itself, which is powerful but means a heavier integration project and more dependency on that one vendor. When comparing options, look hard at data ownership and how easily information moves in and out, at whether attribution is based on real event-level tracking or modelled estimates, at integration depth with the CRM and ad platforms you already run, and at pricing that scales with contacts or events rather than punishing you for growth. The right choice usually depends less on feature lists and more on which part of the funnel is actually broken.